BA (Honours) Degree
Tourism is the world’s fastest growing and most diverse industry, employing about 7% of the world’s work force and generating around £3 billion per day. This presents a dynamic employment sector and a challenging and competitive management environment where graduates can be expected to compete for jobs in the global market. Insightful and bold management, industry specific awareness, planning skills and enthusiasm remain key in delivering a high-quality tourism product.
The course has been designed with employability as a focus where classroom based case studies are supported by students own practical experiences gained in year 1 and a 48 week placement in year 3. Further industry input is provided through a series of guest lecturers by managers of tourism businesses and complementary site visits.
The first year of study provides a foundation in establishing the structure of the tourism sector and its management contexts. The year is also designed to support your transition into higher education. The second year presents a critical view of tourism operations and introduces important issues managers must address as they go about their business. The year also prepares students for their placement and this involves workshops and placement interviews.
Students return to their final year to undertake a critical review of the operational health of the tourism sector and how its businesses and planners address strategic issues such as business competiveness within wider political, economic, social and ethical contexts.
There are four tourism specific modules that students must complete in their first year:
- Tourism in the World
- Experiencing Tourism
- The Travel Package
- Special Interest Tourism
- Tourism Impacts
- Managing Cultural Diversity
- Tour Operations
- International Destination Management
Compulsory 48 week work placement within the UK or abroad. Students on the Fast-Track award complete their placement requirements between years 1 and 2 and years 2 and 3.
- Tourism Ethics
- Destination Marketing
- Policy and Strategy Appraisal
- New Business Development
Our graduates find employment in the tourism sector whether that is within the UK and abroad, working in tourism planning and development for Local Authorities, Local Enterprise Partnerships or the World Travel and Tourism Council, local tour operators, acclaimed international operators including Tui and Thomas Cook, or specialist transport operators in the cruise or coach sector.
How will the course be assessed?
Assessment is informed by industry needs and involves students completing individual assignments and group work, including: reports, presentations, use of social media, portfolios, product launches, marketing media and conducting primary data collection.
- 280 UCAS tariff points with typical offers:
• A-level: grades BBB or equivalent
• IB Diploma: 24 points
• BTEC National Diploma: DMM
- GCSE English Language and Maths Grade C or above (or equivalent qualification
- International academic equivalent. An international foundation course may be required for entry.
- IELTS 6.0 overall in English with no less than 5.5 in any other band or equivalent.
Recent guest lecturers/speakers
- Elli Smith: Tourist Information centre Manager: Gloucester Tourism
- David Ashford, Director: Bristol Spaceplanes
- Simon Pickup, Sustainable Tourism Manager, and Angela Hills, Destination Services Manager: ABTA
- Ben Hau: Marketing Director: Marketing Gloucester
- Study visits to Barcelona, and prominent Gloucestershire tourism businesses such as Gloucester Cathedral, Cheltenham Racecourse, Three Choirs Vineyard, sites within Gloucester Airport and Cotswold Areas of Outstanding Natural Beauty
Full-time, part-time and fast-track
Associated professional accreditations
- Tourist Management Institute
- Institute of Hospitality