Staff Profiles: Dr. Philippa Ward

Dr. Philippa Ward

Staff Profile: Dr. Philippa Ward
Reader in Services Marketing

Dr. Philippa Ward

Dr. Philippa Ward

Reader in Services Marketing

Marketing, Events and Hospitality

With over 25 years of retail and academic experience, Philippa’s research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. Philippa is a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.

Biography

With over 25 years of retail and academic experience, Philippa has a range of journal and book publications, over 20 doctoral completions and a similar number of examinations. Her research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with a number of retailers, manufacturers and marketing agencies as a consultant. Philippa is also a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.

Teaching and research

Teaching

Philippa teaches marketing at undergraduate and masters levels. She also delivers research methods training for doctoral candidates, and is a doctoral supervisor. She enjoys creating a participatory environment and working on issues brought into the classroom by the participants and by external organizations.

Level

Undergraduate, Postgraduate

Research

Philippa's research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with a number of retailers, manufacturers and marketing agencies as a consultant. Philippa is also a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.

External responsibilities

Subjects for media interviews

Retailing, consumer behaviour, experiential and sensory marketing, customer value co-creation, doctoral education

 

 

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External examining

Philippa has acted as an external examiner for undergraduate and masters courses across the UK. She is also an experienced doctoral examiner, covering a range of services marketing, retail and consumer behaviour topics and an array of research approaches.