Staff Profiles: Dr. Stuart Hanmer-Lloyd

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Dr. Stuart Hanmer-Lloyd

Staff Profile: Dr. Stuart Hanmer-Lloyd
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Dr. Stuart Hanmer-Lloyd

Dr. Stuart Hanmer-Lloyd

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Marketing

After years of consultancy, research and teaching I still find Marketing a fascinating subject. Whether working for Heinz or the Blood Donor Service the marketing task often remains one of attracting new customers or retaining existing ones.

Biography

I enjoy researching customers and markets so that decisions are evidence-based, sprinkling some creativity around the strategy formulation and implementation stages. I currently do this through my research in Green Marketing and Political Marketing as well as teaching marketing to students and professionals.

I am very proud to have recently been made an Honorary Fellow and Lifetime Member of my professional body, The Academy of Marketing, "in recognition of extraordinary and distinguished service to Marketing".

I also play tennis for my County and am a 13 Handicap golfer!

Publications

More publications from Dr. Stuart Hanmer-Lloyd can be found in the Research Repository.

Thesis Supervision