Staff Profiles: Rayelle Pentland-Smith

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Rayelle Pentland-Smith

Staff Profile: Rayelle Pentland-Smith
Senior Lecturer in Marketing and Business Strategy

Rayelle Pentland-Smith

Rayelle Pentland-Smith

Senior Lecturer in Marketing and Business Strategy

Marketing

Business Studies

My career in marketing and international business has taken me to amazing places and provided challenges and opportunities I barely imagined when I was young. My challenge now is to share that passion for business with those I teach.

Telephone: +44 (0)1242 714467

Biography

When I was 17, I was offered a chance to spend a summer in Guatemala with a charity organization. For a small town girl, it opened my eyes to an amazing world. That led to my business career in international marketing which put me at the centre of businesses operating in America, Asia and Europe. After running my own business for a number of years I now balance my time between my University teaching and consultancy work. I think it helps my teaching to keep a foot in each world.

Qualifications

Award Title Institution Date
BSc Business Administration - International Business and Marketing Mankato State University (now) Minnesota State University Mankato, USA 1985
MBA Masters in Business Administration University of Bath 2000
PGCert Post Graduate Certificate in Academic Practice University of Gloucestershire 2014

Membership of professional bodies

Fellow of Higher Education Academy

Teaching and research

Teaching

My teaching draws on my 30 years of experience in the business world to create a practical, real-life approach to learning.

Level

Undergraduate, Postgraduate

External responsibilities

Consultancy in technology based market development

Subjects for media interviews

International marketing

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