Staff Profiles: Alison Croad

Alison Croad

Staff Profile: Alison Croad
Senior Lecturer in Sport Coaching and Sport Education

Alison Croad

Alison Croad

Senior Lecturer in Sport Coaching and Sport Education

Sport and Exercise

I am a Senior lecturer for Sport Coaching and Sport Education. I contribute to a variety of modules as well as postgraduate Professional Practice in Sport Coaching. I am passionate about the process of coaching in developing the best performers.

Telephone: +44 (0)1242 715196 Email:


My main research interests include innovative approaches to coaching and the impact of coach development on practice. I am also a keen sports person having previously competed internationally in athletics. I play netball and coach within a range of different sporting environments including primary and secondary schools, the county netball academy through my previous employment where I worked as a community sports coach and coach manager with the local county sports partnership


Award Title Institution Date
BSc (Hons) Sport Development University of Wales Institute Cardiff 2004
PGCHE Post Graduate Certificate in Higher Education University of Gloucestershire 2008
MA Sport Development University of Gloucestershire 2011


HEA Fellow


UKCC Level 2 in Coachig Netball

UK Athletics Level 2 Certificate in Coaching Athletics

FA Level 1 Certificate in Coaching Football

Teaching and research


I teach on a range of modules including Professional Practice in Sport Coaching, Teaching Games, Athletic Activities, Innovative Pedagogies, Introduction to Coaching Context, Community Based Sport Coaching and Fundamental Movement and Games.


Undergraduate, Postgraduate


My latest study investigated the implementation of game based coaching pedagogy in elite performance sport which explored the process of elite coaching and the development of player autonomy in elite players.

External responsibilities

Alison is the Partnership Collaboration Lead for the sport and Exercise faculty. This requires Alison to develop validated and franchised courses with external colleges and manage and monitor these courses once they have been successfully validated.