Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The module aims to introduce students to a range of theoretical perspectives that explore how visual images are read. Key visual examples and issues will be examined and their relationship to their historical, social and cultural contexts expounded.
A range of Design and Advertising artifacts are interrogated with reference to theoretical perspectives on visual communication and culture. Students engage with evaluating and interpreting a broad range of theoretical and historic perspectives in relation to their individual field as well as a broader arena of visual communication and culture. Through reflection on important milestones in the history of communication and culture students are introduced to discourses around the production and consumption of design and the communication theories and models of analysis that have developed around them.
Developing research methods, academic writing and referencing skills are key elements of this module.
1.Research: Demonstrate the ability to identify and use a range of relevant, authoritative research sources in response to the essay questions. Make use of the established knowledge base that informs debate around design and visual communication.
2.Analysis: Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that inform your written debate.
3.Concepts: demonstrate an awareness of key historical and theoretical concepts used in the discussion of design, and show an understanding that these are always open to debate. Make connections between the designer and their context, and begin to consider the designer’s role in society.
4.Development: Demonstrate the ability to develop a debate from your research and analysis, and from this draw some independent conclusions about design in your written work.
5.Outcome: Demonstrate the ability to present and reference your written material appropriately and to established academic standards.
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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