AD4414: Cultural Context

AD4414: Cultural Context

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Cultural Context
Module Code AD4414
Module Tutor
School School of Art and Design
CAT Points 30
Level of Study 4
Brief Description

Within the discipline of Graphic Design there are several different professinalisms; this extended module gives our students a deeper understanding of how each area operates and in which area their strengths as designers may lie.

A range of challenging briefs will introduce the students into the world of working for a client or consumer. As well as participating in group and individual work on live briefs with an external client.

The module aims to equip students with an overview of the career possibilities within Graphic Design and to match their individual abilities to their personal aims and ambitions.

Indicative Syllabus

This module continues to be delivered in an exciting creative studio environment with an excellent level of support and teaching and access to an exceptional range of equipment and processes.

The challenging nature of the module requires a high level of tutorial and studio-based support to enable creative growth and this is provided throughout this important period of study.

Students are given exposure to how their own creativity can have an impact on the cultural context in which it is set. As well as giving them exposure to the challenges of working to the demands of a client, anticipating and responding to change and demonstrating application of business processes, communication and negotiation skills.

Teachings will include a deeper investigation into composition, layout, colour, typography and scale. Enhanced by group peer critique, interim presentations and opportunities to introduce your work to a wider audience. As well as developing the presentation skills and confidence needed to explain your critical thinking in a professional manner.

Learning Outcomes

A student passing this module should be able to

  • Research
    Demonstrate the ability to identify a range of relevant research sources in relation to a creative challenge, investigate and organise the findings.
  • Analysis
    Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that will inform your design choices.
  • Concepts
    Demonstrate the ability to generate multiple solutions to any given design brief.
  • Development
    Demonstrate that you can explore and experiment with multiple design Demonstrate and evaluate the appropriateness of different approaches to formulate multiple solutions to any given design brief.
  • Outcome
    Demonstrate the technical skills required to execute your designs using the appropriate software or skills for each creative challenge.
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: 5000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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