AD5402: The Creative Entrepreneur

AD5402: The Creative Entrepreneur

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title The Creative Entrepreneur
Module Code AD5402
Module Tutor Vieira Vinicius
School School of Art and Design
CAT Points 15
Level of Study 5
Brief Description

The module builds on the ideas and skills learned in level 4, is a research based module and requires students to develop their own creative brief and explore a more personal expression of creative ideas.

The module aims to explore the area of creative entrepreneurship and individual creative practice as students experiment with abstract concepts that lie outside the normal conventions of a commercial context and consider the place of self-authorship in the creative world.

The module aims to challenge students to develop their own attitudes and opinions on a chosen area of research, to explore contemporary design practice and create and execute a distinctive and individual body of original work. Students will be encouraged to embrace risk and innovation and consider their own design practice, direction and ambitions.

Specialist visiting lecturers will support students’ research.

All projects will be supported by appropriate skills development workshops.

Indicative Syllabus

The outcome from this module will result from new research carried out and as a response to new knowledge acquired.

Pt 1: make a creative presentation of all initial research.

Pt 2: create a blog of all enquiries, new knowledge, sources and inspirations.

Pt 3: create a body of work that explores ideas and possibilities beyond your immediate world and make a presentation of your creative authorship, a response to your new discoveries.

Learning Outcomes

A student passing this module should be able to:

  1. Research
    Demonstrate the ability to independently identify a wide range of relevant research sources in relation to a creative challenge, carry out in depth investigation, provide new information and explore the findings.
  2. Analysis
    Demonstrate the ability to use a range of established techniques to critically analyse, independently interpret and evaluate your research, to draw valid conclusions that will propose solutions to your design challenge.
  3. Concepts
    Demonstrate the ability to use cognitive and practical skills to formulate multiple appropriate responses to resolve the abstract but well-defined problems of any given design brief.
  4. Development
    Demonstrate that you can explore and experiment with multiple design executions, as well as being able to edit and refine your designs with autonomy, initiative and judgement.
  5. Outcome
    Demonstrate the ability to independently select the most appropriate software or skills for each creative challenge, and the technical skills required to execute your designs.
Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: 3000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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