BM7111: Business Development Project


Please note this module descriptor is indicative of the structure of this course and may be subject to change.

BM7111: Business Development Project

Module Title Business Development Project
Module Code BM7111
Module Tutor Jeremy Wilcock
School Business School
CAT Points 60
Level of Study 7
Brief Description

The purpose of this module is to allow the student to carry out a self-managed piece of work that integrates the knowledge and skills acquired during the previous study within an employability and career development focused framework.  It provides students with an opportunity to apply their knowledge and skills to the development of a business plan for the launch of a new business venture. It also provides the opportunity for students to communicate proposed solutions and the underpinning rationale to an audience of potential investors, peers, business professionals and academic mentors. 

Indicative Syllabus

The module consists of two elements: a taught element, which incorporates guidance on choice of topic choice, new venture planning and methods of investigation; and the development and presentation of the business plan through guided independent study.


The investigative methods element will include training in specific methods/techniques appropriate as preparation for professional practice.  Topics covered include; the purposes and process of research and consultancy in the management and business domain, planning an enquiry including problem definition, formulating and clarifying research objectives, negotiating access, the presentation of pitches/proposals: differing requirements of organizational and academic audiences, methods of data collection and data analysis and presentation of findings.

Learning Outcomes

By the end of this module, students should be able to:


1.    Identify and evaluate a business opportunity and prepare a convincing business plan for a proposed new venture.

2.    Undertake a review of previous research and publications and identify and critically evaluate appropriate conceptual frameworks relevant to the proposed venture.

3.    Identify and critically appraise relevant methodologies and implement the research process to gather information concerning market research, practical issues connected with the proposition.

4.    Work independently in developing the business plan and show that he/she is able to formulate a business proposal that makes use of the knowledge gained during the programme.

5.    Demonstrate that he/she can prepare and present the results of his plan in a convincing and persuasive manner.

6.  Demonstrate that he can formulate a codified plan of action that is feasible and likely to lead to the success of the venture.

Learning and Teaching Activities Scheduled Contact Hours: 31
Independent Learning Hours: 569
Assessment (For further details see the Module Guide) 001: 10% Coursework: Individual, standard written: Research Proposal 1,500 words
002: 80% Coursework: Individual, dissertation/major project: 15,000 words
003: 10% Coursework: Individual, standard written: Reflective Paper 1,500 words
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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