Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The purpose of this module is to allow the student to carry out a self-managed piece of work that integrates the knowledge and skills acquired during the previous study within an employability and career development focused framework. It provides students with an opportunity to apply their knowledge and skills to the development of a business plan for the launch of a new business venture. It also provides the opportunity for students to communicate proposed solutions and the underpinning rationale to an audience of potential investors, peers, business professionals and academic mentors.
The module consists of two elements: a taught element, which incorporates guidance on choice of topic choice, new venture planning and methods of investigation; and the development and presentation of the business plan through guided independent study.
The investigative methods element will include training in specific methods/techniques appropriate as preparation for professional practice. Topics covered include; the purposes and process of research and consultancy in the management and business domain, planning an enquiry including problem definition, formulating and clarifying research objectives, negotiating access, the presentation of pitches/proposals: differing requirements of organizational and academic audiences, methods of data collection and data analysis and presentation of findings.
By the end of this module, students should be able to:
1. Identify and evaluate a business opportunity and prepare a convincing business plan for a proposed new venture.
2. Undertake a review of previous research and publications and identify and critically evaluate appropriate conceptual frameworks relevant to the proposed venture.
3. Identify and critically appraise relevant methodologies and implement the research process to gather information concerning market research, practical issues connected with the proposition.
4. Work independently in developing the business plan and show that he/she is able to formulate a business proposal that makes use of the knowledge gained during the programme.
5. Demonstrate that he/she can prepare and present the results of his plan in a convincing and persuasive manner.
6. Demonstrate that he can formulate a codified plan of action that is feasible and likely to lead to the success of the venture.
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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