MS4113: Customer Behaviour and Analysis

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Please note this module descriptor is indicative of the structure of this course and may be subject to change.

MS4113: Customer Behaviour and Analysis

Module Title Customer Behaviour and Analysis
Module Code MS4113
Module Tutor Richard Warr
School Business School
CAT Points 30
Level of Study 4
Brief Description
Indicative Syllabus
Learning Outcomes
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 30% Coursework: Individual, standard written: 1500 words
002: 40% Coursework: Individual, standard written: 2000 words 20 minutes
003: 30% Coursework: Group work, presentation: 20 minutes
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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