Staff Profiles: Dr. Richard Warr

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Dr. Richard Warr

Staff Profile: Dr. Richard Warr
Lecturer in Marketing

Dr. Richard Warr

Dr. Richard Warr

Lecturer in Marketing

Marketing

Richard Warr is a Lecturer in Marketing at the University of Gloucestershire, with a background in both the leisure and music retail industries. He teaches on postgraduate modules including Understanding Markets and Customers.

Biography

Richard Warr is a lecturer in Marketing and teaches on postgraduate modules including Understanding Markets and Customers. 

Richard’s research interests focus on music consumption behaviours and the ways in which these behaviours can be used in identity construction, as well as investigating live music attendance in relation to the influence of online social networking through both qualitative and quantitative methods.My other areas of research include examining behaviours surrounding different consumer tribes, as well as social networking and online communities.

Qualifications

Award Title Institution Date
BA (Hons) Business Studies University of Wales Institute, Cardiff 2001
MSc Marketing Swansea University 2008
PhD Business Studies Swansea University 2015

Teaching and research

Level

Undergraduate, Postgraduate

Research

Music consumption behaviours and how they, together with live music attendance, can be used in identity construction. 

Music consumption in relation to the influence of online social networking, investigated through webnography and structural equation modelling. 

Other areas of research include tribal behaviours, online communities, consumer culture theory, socialisation behaviours, and the concept of the extended self in both physical and digital environments.

Publications