Marketing

Postgraduate Certificate/Postgraduate Diploma/MSc

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker

Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional.

Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.

The course culminates in a dissertation — enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as a Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma) then you may be able to join this programme at an advanced level.

Some of our modules

Consumer Analysis
Brand Communications
Marketing Research
Strategic Marketing Management
e-Marketing
International Marketing

Benefits

taught by research-active tutors who have experience of working in the marketing industry
advanced entry point for applicants with a CIM Professional Postgraduate Diploma in Marketing (or equivalent)
flexible and student-centred learning environment

Career paths

This course would be appropriate for those seeking a career in any aspect of marketing management, for example marketing communications, brand management, customer relationship management, international marketing, and marketing research.

Entry Requirements

You will need a good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience. If you possess a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, you may join the course at an advanced level.

Mode of attendance

Full-time

Location

Park Campus, Cheltenham

Enquiries and Applications

Guidance & Recruitment Office
Waterworth Building
The Park, Cheltenham
Gloucestershire GL50 4BS
Tel: 01242 714500
Fax: 01242 714827
Email: postgrad@glos.ac.uk

Profile: Ella Matthew

"I believe that my confidence has sky rocketed from when I started; not only academically but also in other parts of my life."

MSc Marketing

My partner went to the University of Gloucestershire and, as soon as I saw Cheltenham, I loved it. I knew I wanted to do a Marketing Masters and the University of Gloucestershire was the obvious option. Also, due to my partner living here, I made friends quickly so the move from London was almost seamless. I’d studied in London all my life and wanted to experience somewhere else.

I loved meeting new people who were into marketing and each of these people was so different, from cultures all over the world. I also really enjoyed talking to my lecturers. Another high point was when I received my first mark – a pass! And I really enjoyed the whole experience of learning, which continued throughout the year.

I was really interested in how and why customers make purchases so the module on customer behaviour was intriguing to me. Also, although International Marketing was the hardest module it was challenging, and I love a challenge!

I believe that my confidence has sky rocketed from when I started; not only academically but also in other parts of my life. I have also gained a wider and deeper understanding of marketing and marketing management. I’ll miss having debates with my cohort and lecturers. I’ve learnt so much by having a wide range of cultural friends.

I’d love to stay in Cheltenham for a few more years due to the beautiful location but it depends where my future job is. I’ve got my dissertation to complete and I’d like a part-time marketing job so I’m still immersed in subject. When I’ve finished I’d love to work in a health and beauty company in the PR and marketing department.

I feel I’ve really grown during the year. Everyone in the University has been so friendly and helpful and I’ll be sad to see this part of my life end.

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