Designed for media and communications professionals, this course enables you to pursue specialist research topics that will empower you to make significant contributions to major projects within your organisation. The programme will give you focus on bringing together theory and practice within a range of media and communications professions. You will produce a substantial and novel study that identifies you as an independent researcher.
You can match your research focus to your professional needs, choosing from a wide range of topics such as consumer behaviour, events production and management, intercultural communication, journalism and media analysis.
The programme enables you to develop an in-depth focus on a specific area of the media and communication profession and benefit from dedicated support and resources; an opportunity that would not be possible in a normal working context. By the end of the programme you will have attained a vocational and professional doctorate suited specifically to your industry.
In the first 18 months you will have access to a series of taught modules (outlined below) in which you will create outcomes focused on your research area. After this initial pre-thesis modular element you will be ready to present your formal research plan. At the award’s conclusion, you submit and defend a thesis in an oral examination.
You will need:
- A masters degree, or equivalent, in a subject area relevant to the proposed research topic.
- A minimum of two years’ post qualification professional practice and ability to demonstrate professional competence of a high standard in the relevant research area
- International students need IELTS 6.5 overall (no less than 6.0 in writing and 5.5 in any other band) or equivalent.
See the further details of tuition fees when studying a course at the University of Gloucestershire.
TAUGHT MODULE: Reflective Professional Practice: you as practitioner and researcher
This module develops practices of deep on-going reflection on your professional experience, research topic, and broader contexts and is a continuous steam throughout the pre-thesis phase of the programme.
You are given guidance on personal skills development and work in action learning set. These provide the main platform for support between modules and throughout the life of your research.
TAUGHT MODULE: Literature Review: your research landscape – mapping your domain
Through encouraging a systematic engagement with a substantial body of relevant literature, you are able to critically analyse and evaluate previous research work. This enables you to develop your research problem with reference to relevant ideas. It also supports you in synthesising ideas and creating a platform for new knowledge creation by developing an initial conceptual framework.
TAUGHT MODULE: Research Context and Design: finding your approach to research
You will examine the role of methodology, and review the approaches, tools and techniques by which knowledge can be generated and applied. You will review and critique the methodological schools that characterise research in media and communications to establish their applicability to your research. You then consider a variety of methods for making and collating data. These various considerations help you to begin the process of conceiving and designing a significant research project with scholarly integrity.
TAUGHT MODULE: Analysis and Interpretation: giving expressions to meaning
You will practice and reflect on the tensions that are likely to occur in engaging with a piece of professionally related research. You will gain an understanding of the different ways in which units of analysis are established and how analytical processes are differentiated in relation to the different forms of text and data to which they are applied.