Advertising 2012 Entry

Honours Degree

Does exactly what it says in the prospectus!

Our advertising course is dedicated to achieving excellent results by promoting a thorough understanding of this demanding commercial discipline.

It’s an essential training ground for anyone seeking a creative career in advertising, offering students a challenging mix of practical and theoretical study within a modern studio environment.

As an advertising student you’ll be part of a creative team, working as an art director or conceptual copywriter, developing strategies and campaigns for innovative press, poster, direct mail, ambient, online, radio and television advertising.

Our course provides you with a complete introduction to advertising forms, systems and practices. You’ll gain specific insights into creative art direction and effective copywriting from practising creative directors. Our students regularly enter competitions and last year won a number of top international awards.

You’ll also benefit from our productive links with top regional and London agencies, including Mother and Ogilvy. Many of these agencies provide excellent work placement opportunities
as well as motivational visiting speakers, who give a unique insight into their working world.

Some of our modules

The Business and Creative Process
Advertising Design
Advertising Agency
Television Advertising
Creative Portfolio
Creative Exhibition

Benefits

top London agency links with Lowe, St Luke’s, Abbott Mead Vickers BBDO, Bartle Bogle & Hegarty
live briefs set by D&AD award winning creatives
work placement opportunities

Career paths

creative advertising
account management
public relations
marketing management
direct marketing

Are there any placements for this course?

Compulsory placements.

How will the course be assessed?

Coursework and creative presentations.

Full-time entry requirements

Selection is normally by interview and portfolio of work
Applicants should satisfy the minimum University entry requirements.
Points for Degree: 280 using the UCAS Tariff system.

Location?

Francis Close Hall

Associated Professional Accreditations

D&AD University Network membership.

Applications

All full-time applications should be made through UCAS.

We welcome applications from students from non-traditional backgrounds and from overseas.

Selection Process
As part of the selection process, you may be asked to attend an interview. We will contact you via the email address you have provided us with on your UCAS form. Therefore, it is essential you check your email regularly as you will need to respond within 5 working days of receipt. However, if you have provided a mobile number you may be sent a reminder for interview via text message.

Profile: Ben Robinson

"I found that there was support on hand all through the course and the tutor’s door was always open for me to discuss my work. "

BA Advertising

I was only interested in joining a creative advertising course that would best prepare me for an industry that is notoriously difficult to get into and University of Gloucestershire had just the course. Its recent graduates had won many awards including “best stand” at D&AD. At the time, I was working in a mind-erodingly dull office job and decided to attend an Open Day at the university, where the course leader advised me that many former students had gone on to work in the big London agencies, which is where I aspired to be.

The university’s industry-experienced course tutors were a huge attraction - it gave me great confidence to know that I was being put through my paces by people who understood what it took to get into the advertising industry. The work that we submitted was produced as part of the Outdoor Advertising module in the second year. I found that there was support on hand all through the course and the tutor’s door was always open for me to discuss my work.

Much of the time when I was getting into a creative brief, I was so focussed on the finite points of my idea that it was tough to get perspective on it as a whole. Having the freedom to get creative direction at virtually any time is a great thing. I have gained experience in producing all sorts of advertising for all sorts of brands and formed my own opinions on what really makes good advertising – I’ve found myself critiquing every ad I see! I have been encouraged to approach agencies, make contacts and apply for work experience. Although this can be scary at first, once I had done it I found myself much more confident in applying for jobs later on.

I've had great work experience placements at two direct marketing agencies local to Cheltenham. Getting a taste of real life in advertising was as exhausting as it was exciting. I got a fresh perspective on some of my university work from someone in the industry which was a very useful experience. Highlights of my time here have been winning the Clear Channel Student Design Awards' sponsor category and coming runner-up in the creative category. After the D&AD exhibition in the summer, I'll be moving to London and doing the rounds at ad agencies - hoping to get a foot in the door!

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