Digital Marketing (BA) course map

Share:

Please note this course map is indicative of the structure of this course and may be subject to change.

Level 4

Level 5

Module CATs
To complete your programme you must pass the following compulsory modules:
MS5102: e-Marketing 15
MS5103: Marketing Management 15
MS5104: New Product and Brand Development 15
MS5111: Market Research and Analysis 15
To complete your programme you must pass between 30 and 60 credits from the following:
BM5101: Managing Business Operations 30
MS5203: e-Interactivity and Social Media 15
MS5301: International Marketing 15
Other modules that can be counted toward your programme include:
BM5109: Managing Corporate Responsibility 15
MS5106: Luxury Brand Management 15

Level 6

Module CATs
To complete your programme you must pass the following compulsory modules:
MS6101: Strategic Marketing 15
MS6102: How Brands Work 15
MS6501: Marketing Frontiers 15
To complete your programme you must pass a minimum of 15 credits from the following:
MS6133: Dissertation 30
MS6199: Investigative study 15
To complete your programme you must pass a minimum of 30 credits from the following:
MS6104: Services Marketing 15
MS6105: Relationship Marketing 15
MS6301: Cultural Issues in International Marketing 15
MS6401: Post Placement Project 15
Other modules that can be counted toward your programme include:
BM6102: Cultural Issues in Management 15
BM6104: Managing Operations Globally 15
BM6105: Managing Change 15
BM6106: New Business Enterprise 15

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self contained, individual unit of study. The Module Descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course Maps and Module Descriptors from previous years can be found in the Course Resources Archive.