Marketing, Advertising and Branding (BA) course map


Please note this course map is indicative of the structure of this course and may be subject to change.

  • Course Leader: Apostolos Pistolas

Level 4

Level 5

Level 6

Module CATs
To complete your programme you must pass the following compulsory modules:
MS6101: Strategic Marketing 15
MS6102: How Brands Work 15
MS6201: Campaign Planning 30
To complete your programme you must pass between 15 and 30 credits from the following:
MS6133: Dissertation 30
MS6199: Investigative study 15
To complete your programme you must pass a maximum of 45 credits from the following:
MS6104: Services Marketing 15
MS6105: Relationship Marketing 15
MS6301: Cultural Issues in International Marketing 15
MS6401: Post Placement Project 15

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self contained, individual unit of study. The Module Descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course Maps and Module Descriptors from previous years can be found in the Course Resources Archive.