Staff Profiles: Marketing, Advertising and Branding

Dee Dinipre Allen

Dee Dinipre Allen

Senior Lecturer

Business and Enterprise Management

I teach on the Business Management and HRM modules at undergraduate level and I am the Academic Course Leader for the undergraduate business management programmes.

Sam Copland

Sam Copland

Lecturer in Marketing

Marketing, Events and Hospitality

With an industry career that spans 20 years, I love storytelling in all forms (except musicals), and believe that great storytelling is at the heart of any brilliant marketing department.

Ryan Curtis

Ryan Curtis

Lecturer in Strategic Supply Chain Management, International Business, and Global Operations

Marketing, Events and Hospitality

I have twenty years of senior level strategic and operational management experience across the public, private and not-for-profit sectors in both the UK and overseas.

Magdalena Gonzalez Triay

Magdalena Gonzalez Triay

Senior Lecturer

Marketing, Events and Hospitality

I have 12 years of industry experience. My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel.

Dr. Jim Keane

Dr. Jim Keane

Senior Lecturer in Economics

Business and Enterprise Management

A graduate of Loughborough, Manchester and City universities, I hold a PhD in Educational Research from Lancaster University. Although published in the insurance economics field, my professional and scholarly interests through my PhD lie in pedagogy and improving the student experience.

Celia Lawson-Pegg

Celia Lawson-Pegg

Senior Lecturer

Business and Enterprise Management

I have taught within the University for the past year but have previously lectured Level 6 in Change Management. I have 30 years of industry experience across a broad spectrum of global and UK organisations.

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Paul Matthews

Academic Course Leader - UG Business / Senior Lecturer in Strategy

Business and Enterprise Management

With 30 years of international business experience in the hospitality, entertainment, travel and education sectors, I am an experienced enterprise educator.

Archan Mehta

Archan Mehta

Senior Lecturer and Senior Tutor

Accounting, Finance and Law

I like bringing fresh approaches to my teaching that makes learning more exciting and effective. I lead teaching on Financial Accounting (specialism), Academic and Professional skills, and Corporate Governance.

Lloyd Parsons

Lloyd Parsons

Senior Lecturer in Leadership & Management

Business and Enterprise Management

I served in the British Army and subsequently worked in professional sport. I’ve spent time working in various industries, focusing on developing high performance sales, support and management teams.

Rayelle Pentland-Smith

Rayelle Pentland-Smith

Senior Lecturer in Marketing and Business Strategy

Business and Enterprise Management

My career in marketing and international business has taken me to amazing places and provided challenges and opportunities I barely imagined when I was young. My challenge now is to share that passion for business with those I teach.

Dr. Louise F. Reid

Dr. Louise F. Reid

Lecturer in Digital Marketing

Marketing, Events and Hospitality

I am a Lecturer in Digital Marketing. My career in the fashion sector encompassed both retailing and buying roles, for brands Warehouse and Cotton Traders respectively. This experience and my current research within three-dimensional body scanning, virtual and augmented reality retailing topics informs my teaching on both undergraduate and postgraduate digital marketing and research modules.

Rachel Vieira

Rachel Vieira

Course Leader in Marketing and Retail

Marketing, Events and Hospitality

I have always loved retail and following my MA worked as a buyer in the fashion industry. To be able to inspire and encourage the next generation motivates me to lecture and engage with students.

Dr. Lily Wang

Dr. Lily Wang

MSc Marketing Course Leader

Marketing, Events and Hospitality

Over the course of my career, Marketing still attracts and interests me everyday - whether it be the creativity and innovation behind each idea and strategem, or the way in which people and businesses react to each other.

Dr. Philippa Ward

Dr. Philippa Ward

Reader in Services Marketing

Marketing, Events and Hospitality

With over 25 years of retail and academic experience, Philippa’s research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. Philippa is a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.

Dr. Richard Warr

Dr. Richard Warr

Lecturer in Marketing

Marketing, Events and Hospitality

I gained a strong interest in marketing and consumer behaviour from studying business at university and I joined this together with my passion for music to study the ways in which people use music to identify themselves to others.

Dr. Jun Zhang

Dr. Jun Zhang

Senior Lecturer in International Management and Trade

Business and Enterprise Management

International business is exciting and rewarding, however, it is very risky too. My knowledge of cross-cultural management has helped British expatriate managers to avoid culture shock at pre-transferral stage prior to their movement to China.