Marketing (BA Hons)

Graduate Ollie Carrier now working at Vodafone HQ in Newbury

Study mode

Full-Time or Part-Time

Campus

Oxstalls, Gloucester

Design effective marketing solutions for real-world campaigns and gain a Chartered Institute of Marketing accredited degree, recognised by major employers.

Explore subjects such as customer behaviour, marketing principles and the global business environment before specialising your degree to your interests. You will also become well versed in omni-channel marketing, Social Media Analytics and BrandPRO, world-leading marketing simulation software.

You will develop an appreciation for emerging digital environments and resources, along with an in-depth understanding of social media, consumer behaviour and their interactions.

Get involved with live marketing projects and learn practical, digital employment skills. Learn the ability to develop key entrepreneurial knowledge and skills with support from business professionals, start-ups, mentors, and other entrepreneurs.

This course is focused on the innovative management of virtual online stores. You will have access to technology such as body scanners and the facilities in our consumer behaviour lab which will equip students with the knowledge and skills to operate at the cutting edge of modern-day marketing practices.

As well as placement opportunities, you will work on live projects with real businesses through The Growth Hub, based at our brand-new-state-of-the-art home for the School of Business and Technology. Find out more about the £16 million development with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing!

As well as this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate.

Get Marketing course updates and hear more about studying with us.

Course modules

Take a look at the course map for a breakdown of modules that you'll study to complete the course.

Entry requirements

Tariff information for 2019 entry

120 tariff points

Typical offers

BBB at A levels, DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.

2019 UCAS tariff table

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.

Fees

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

Careers

  • social media manager
  • digital marketing manager
  • digital acquisition manager
  • digital marketing executive
  • e-commerce marketing manager
  • digital marketing officer
  • digital communications analyst
  • digital analyst

Profile photo of Louise Paige at Warner Bros

Student Focus

Louise Paige

What do I enjoy most about my job? I get to market Harry Potter and The Hobbit!

I did my placement at Warner Bros. I’m now Warner Bros.’ regional marketing executive for Deluxe Digital Film. I wouldn’t have got this job without the university. The placements team were absolutely amazing. They advertised jobs, did practice CVs and interviews. Our lecturers had worked for multi-national corporations. We met with big brands and came up with marketing solutions.

Industry links

You'll build your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts at guest lectures throughout your course.

Milan inside galleria vittorio emanuele

International Travel

To broaden your international perspective, you’ll visit Milan to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success. Even if you are not planning on an international marketing career the perspective that comes from having international exposure will give you standout in the jobs market.

Terms and conditions apply

Smiling student

Extra-curricular Skills

In addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a degree in marketing, with exemptions from the CIM Diploma, you’ll have practical national and international experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.

Dan Germain, head of brand and creative at innocent

Student Success

Our graduates have gone on to work for leading firms in the UK and around the world, including Rolls Royce, Nationwide, Vodafone, Virgin Media, Disney and many others.

Business School

Our community

The School of Business and Technology is situated in a brand-new, state-of-the-art centre at our Oxstalls campus in Gloucester. The £16 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.

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Cam Foundation - Communication, Advertising, Marketing The Chartered Institute of Marketing