Marketing Management and Branding 2012 Entry

Honours Degree

“Business has only two functions — marketing and innovation.”
Peter Drucker

Marketing is one the most contentious, intriguing and creative areas within business and commerce. Its role is to unite and orchestrate all areas of the company to provide and promote its superior products and services, vis-à-vis competitive alternatives. We’ll challenge you with tough issues and stretch your imagination as you learn the craft of modern marketing.

Our marketing degrees will equip you with the knowledge and skills to tackle a wide variety of marketing and advertising problems, combining theory with a practical approach. In your first year, as well as getting to grips with marketing and communications fundamentals, you’ll have the opportunity to work on real-world projects such as TV advertisements, music videos and new product launches. You’ll also develop specialist skills in areas such as copywriting and creative thinking. The opportunity to combine your studies with language options will ensure that you’re fully equipped to meet the challenges of today’s global economy.

Marketing Management and Branding is designed to place you in the brand manager’s driving seat, this programme will equip you with the knowledge and skills to tackle a wide variety of strategic marketing and brand management problems.

You’ll appreciate the contribution of successful brands to the wealth of companies and gain an in-depth understanding of how companies create and maintain brand success. You’ll also learn about the vital importance of brands to us as consumers and the roles that they perform in our daily lives.

In your second year, you will study subjects such as marketing research, international marketing, e-marketing and marketing management, ensuring that you have the breadth of knowledge and skills required of marketing managers in today’s global, interconnected economy. The New Product and Brand Development module will then give you the opportunity to put theory into practice by delivering a business case and launch plan for a new brand.

The final year focuses on the strategic dimensionsof marketing and brand management. A marketing simulation is used to provide a realistic environment in which to develop and practice your strategic and tactical decision making skills and apply the knowledge that you’ve gained through earlier elements of the programme.

Placement
You have the opportunity to work for a year on a paid placement that counts as part of your studies. When you graduate, you’ll be more employable and likely to receive a higher starting salary. A dedicated placements team is on hand to assist you throughout the process of finding a suitable placement.

Some of our modules

Marketing Fundamentals
Understanding International Markets
Marketing Simulation
Persuasive Advertising
New Product and Brand Development
E-Marketing
Strategic Marketing
International Marketing
Campaign Planning

Benefits

created and taught by tutors with experience in the
marketing and communications industries
one year work placement
single honours programmes offer maximum
exemptions for Chartered Institute of Marketing
(CIM) awards
flexible options allow for specialisation in areas
such as marketing strategy and management and
international marketing

Career paths

agency account executive
marketing research analyst
product or brand manager
media planner

Are there any placements for this course?

Optional one year placement

Entry requirements

Points for degree: 240-280 points using the UCAS tariff system

Associated professional accreditations

Upon successful completion of this degree you will gain maximum exemption to study for the Chartered Institute of Marketing awards and you’ll be awarded direct entry to the Chartered Institute of Marketing’s Chartered Postgraduate Diploma in Marketing.