Marketing Management Studies 2012 Entry

Honours Degree

PLEASE NOTE THIS COURSE IS FOR INTERNATIONAL STUDENTS ONLY

Have you studied English as a foreign language?

Do you want to broaden your knowledge and fluency in business English? If so, these programmes are for you.

These degrees for non-native English speakers give you the chance to develop key language skills, such as English for Business and Management or Professional Writing, alongside high-level honours standard study in your chosen subject area.

Each degree includes five English language modules, which will take your skills to a very high level. In developing those skills, and specialist subject knowledge, you’ll develop a solid career base for management in today’s global economy.

Each programme can be tailored to match your interests by means of the option modules available, allowing you to build knowledge and expertise in your specialist area.

You’ll study alongside UK students, following the same course, for the remaining twenty-one modules.

Marketing Management Studies

Marketing’s role is to unite and orchestrate all areas of the company to provide superior goods and services in a competitive global market.

With this programme you’ll develop the skills and understanding to pursue an international career in marketing. Initially you’ll study marketing and its relationship with other organisational functions and the wider global environment. You will then fine-tune your ‘operational’ marketing management skills. Your final year of study is devoted to strategic marketing issues.

Alongside your marketing skills, you will develop your command of business English to a high level — a great basis for career development. For information on modules available please see the Marketing Management and Branding course page.

Benefits

Specifically designed for non-native speakers of English
Integrated study of main subject and business English
Wide ranging cultural backdrop

Job opportunities

International sales and marketing
International organisations including non government organisations
International recruitment/purchasing

Full-time entry requirements

We will consider qualifications from any country and measure them against the British equivalents
Applicants should satisfy the University’s minimum entry requirements
220 points, using UCAS Tariff system, for entry to degree
If your English language proficiency is the equivalent of IELTS 6.0 (5.5 in writing) you should consider the BA in Marketing Management and Branding programme

When can you study?

Full-time with optional work placement

Location?

The Park

Profile: Frédéric Bonet

"I very much appreciated how the university staff welcomed me and I also loved all the social events organised by the Students’ Union"

Marketing Management (Erasmus exchange programme)

The University of Gloucestershire has an agreement with my French university and it was one of only a few English-speaking universities that I could choose. Moreover, I understand that the Business School has a good reputation and that the qualification is highly regarded. I had already visited England and liked it so, if the University was good, there was no hesitation!

I very much appreciated how the university staff welcomed me and I also loved all the social events organised by the Students’ Union - I enjoyed joining the basketball team and met a lot of good friends while playing a sport that I have a passion for. And obviously one of my main memories is of mixing with other international students that I met during my time here. Meeting different people from all over the world, sharing our experiences and cultures, helping each other with our lectures and assignments, sharing social activities such as going to the pub with English people - these are the high points.

I learnt a lot from my teachers. I like to discover a new kind of work and study approach about the theoretical side and the way to deal with marketing and management. And I enjoyed being in contact with a lot of internationals students in my lectures which has opened my mind to how businesses are driven in countries such as China, Nigeria or Argentina. Another good thing was the availability of the teachers when faced with a problem as well as the university administration which has always been helpful.

I think there are two main things I think I’ve gained from my studies here: knowledge and self-confidence. Knowledge because I have learnt a lot during this year. I have discovered new theories and new ways of management. I read a lot this year which has been a tremendous help to build my knowledge and reactivity while arguing about management and marketing issues.

Secondly, I would say confidence in myself because I was not really comfortable at the beginning speaking in front of 30 English people or doing a 30-minute presentation. But I did it and I think it went pretty well; it has been one the greatest experiences in my life. Thanks to all the things I have done throughout my modules, I acquired a lot of skills, especially speaking in front of a crowd and I became more confident in every way. I definitely became a different person after this year.

I will obviously miss my friends and all the people that I have met this year. It was such a strong experience that it is going to be difficult to get back to my French life and especially be back in my French university. On this point I will definitely miss the English university organisation! I will also miss speaking English, which is a language that I really love, and travelling all around the UK.

I am actually applying to do my second year of masters in a French university. I will complete my last year in international business which will consist of studying for one semester and doing a placement abroad during the second semester. So, maybe I will be back in England! I’m very grateful to everyone who contributed to making my stay here so enjoyable; it has been such a great year and I will never forget it!

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