Product Design (BA Hons)

product design student working

Study mode

Full-Time or Placement


3 Years (Full-Time)
4 Years (Placement)


Park, Cheltenham

Focus will be on aesthetics, form and branding to visualise and develop a product idea. You'll utilise a range of graphic skills, design techniques and digital technologies, turning ideas into visual forms. You'll also learn about design history and culture as well as marketing, management and user interaction design.

You will gain essential skills in iterative prototyping, fundamentals of technology, aesthetics, sustainable design and commercial awareness.

You'll have the opportunity to work for a year on a paid placement that counts as part of your studies with previous students working with companies such as Superdry and IT Schools Africa, designing classrooms in Malawi. The course has been designed to enable membership with the Institution of Engineering and Technology (IET) and the Institution of Engineering Designers (IED).

Get Product Design course updates and hear more about studying with us.

Study style

You'll be assessed by coursework including portfolios of design work, product development, reporting and documentation, presentations and exhibitions. This will take place in our dedicated studios, computer labs and workshop area. You will get to grips with equipment such as laser cutters, 3D printers and CNC equipment as well as using software like Adobe CC and Solidworks. Our students also get to exhibit their work twice a year, giving practitioners the opportunity to talent scout soon-to-be graduates.

Course modules

Take a look at the course map for a breakdown of modules that you'll study to complete the course.

Entry requirements

Tariff information for 2019 entry*

112 tariff points

Typical offers

BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.

2019 UCAS tariff table

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.

International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Art, Design and Media and Integrated Programme.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.

* Selection by portfolio and interview


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeW240
BA (Hons) - 4 years placementW241


  • Product designer
  • Industrial designer
  • Design engineer
  • Furniture designer
  • Packaging designer
  • Model-maker

Placement information

Andrew Shelton, Graduate.

"The vast number of placements was simply outstanding." Andrew Shelton, Graduate

Placement type:

12-Month, Optional


12 months, full-time (minimum 35 hours per week)


Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.

Visa requirements:

If carrying out a placement abroad, there may be a visa requirement.

Financial arrangements:

On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting

Placement support:

You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on

Industry links

Students exhibit and sell their work annually to gain commercial and entrepreneurial experience. You will also have the opportunity to work on live projects as well as completing work experience. As well as working with Superdry and IT Schools Africa, our students have gained valuable insight from guest lecturers such as Patrick Jordan, Business Psychologist for clients such as Apple Computers, Ferrari and EA Sports. There's also the opportunity to get involved with the prestigious Cheltenham Design Festival and the Repair Café.

Profile photo of Michelle Williams

Staff Profile

Michelle Williams

"I have worked in industry as a project leader, have a doctorate in design and have been an entrepreneur for 10 years. I am dedicated to giving my students real-life experiences to create a design portfolio enabling them to become successful in the direction that they feel passionate about. For example, my first year students are designing a classroom for the British charity ‘IT Schools Africa’. Superdry have also recently set my students a design project to gain an invaluable insight in branding and people’s lifestyle choices. Imagine writing that on your CV after your first year in university."

Student using computer

Experience the design cycle from idea to production

Develop a wide range of professional skills, gained by creating real design solutions for industry and for the developing world. Our first live project for the 'IT Schools Africa' charity will take on the challenge of designing IT classrooms for secondary school children in Malawi.


Learn from highly experienced industry professionals

Learn from practising design consultants and entrepreneurs who have worked on well-known international brands or achieved international patents. Our teaching team also includes an internationally-renowned model-maker who has recently worked on the Star Wars and Judge Dredd films.

Student using manufacturing equiment

Opportunities to gain CAD/CAM professional certification

You'll learn to utilise a range of design technologies and practical multidisciplinary skills, which will help to enhance your career potential. You'll have the opportunity to develop your skills in the use of CAD and CAM software and gain professional accreditation.

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Contact us

Find out more about our courses

Call +44 (0)3330 141414