Strategic Events Management 2012 Entry

Honours Degree Level 3 Top Up

If you hold a diploma qualification such as an HND or Dip HE in a relevant subject, you have the chance to move up to honours degree level in just one year.

If you’ve achieved a good standard in your diploma course, one of our full time intensive programmes could be for you.

You’ll need a core qualification in your chosen subject area, plus the motivation to rapidly learn more. You need focus and energy to succeed by building on your current skills and knowledge, adding depth and strategic insight. The modules you will study will build on the knowledge from your previous course. You will also undertake an in-depth investigative study on a topic of your choice alongside the taught modules.

These courses use varied teaching, learning and assessment methods. They are active in approach and well suited to professional preparation. On completion, you should be well placed to move your career forward, typically by entering a more senior management role.

Strategic Events Management

From mega-events like the Olympics to promotional events for a new product launch, events is one of the fastest growing areas in marketing, leisure, cultural and social affairs. This concentrated course gives you the chance to take a strategic and global view of the events management sector. Your studies provide a great platform for career development, and enable you to deepen your insight and develop your strategic and management skills.

Some of our modules

Corporate Strategy
Communications and Marketing
New Business Development
Contemporary Issues in Tourism Management
The Politics and Economics of Large Scale Events
Leisure and Sports Policy Analysis
Contemporary Issues in Hospitality Management

Benefits

opportunity to receive honours award in one year
focus on strategic and contemporary issues
fully supported learning environment

Career paths

Dependant on award taken

events management
hospitality management
leisure and sports management
tourism management

How will the course be assessed?

Reports, practical assessments and examinations.

Entry requirements

A two-year diploma in Higher Education, such as HND, Diploma or equivalent.

Study options

Full-time and part-time

Location

Oxstalls

Profile: Johana Jamil Hajar

"The lecturers are always very helpful and approachable."

Strategic Events Management (Top Up)

I chose this university as it offers top-up degree courses, which I think is brilliant because it attracts more international students. I did my 2-year Higher Diploma course in Malaysia and I then considered whether to continue my final year degree in Malaysia or to study elsewhere. Although I wasn’t able to come to an open day, one of the university's representatives came to an educational agency in Malaysia and gave an intoductory talk. I made up my mind right away and here I am now.

I live at The Park campus and I look forward every morning to seeing the view of the ducks on the lake outside my window. The SU Bar is a nice place to hang out and the Refectory is where we sit down and catch up with friends over a cup of hot chocolate.

I think that the Helpzone is a magic place, the staff can help you with all sorts of things from academic queries to personal or welfare issues. Cheltenham itself is a small, pretty and cosy town and it is great for students. It has a cinema, gym, great shopping area, great pubs and clubs, nice affordable restaurants and also its own leisure complex. Once in a while, at the weekends, I take day trips to places near Cheltenham such as Bath, Oxford, Bristol or even London. I don’t get bored easily as there is always something to do.

Having come to the university as an international student, I didn't know anyone when I first arrived. I am quite a shy person but making new friends and networks from different places has been one of the highlights of my time here.

I like the learning environment although it is very different from where I come from.
Back in Malaysia, we had classes from 8am-5pm everyday and sometimes until 6pm. Here in the university, it is very flexible. I have more time to do research for my assignments and study for my exams. The lecturers are always very helpful and approachable. Each of us is assigned with an Academic Review Tutor. If we have any problems on anything, we can always refer to the person.

I have learned that team-work is important, since in my chosen career, I will be dealing with lots of it. The course has taught me to be more of a critical-thinker and that it is essential to develop ideas from time to time. I have also learned that I have to be confident with whatever I am doing.

I signed up to Salsa Squad at the ‘Freshers Fayre’ when I first came to the university and I have been attending Salsa classes regularly every Thursday at The Park campus. I even joined Salsa Street Dance in the High Street a few nights before Christmas to entertain the late-night shoppers. It was minus three degrees centigrade but a fantastic experience. I have never done anything like that before. I have also done one or two voluntary jobs in Cheltenham.

When I finish my course, I'm hoping to do a little bit of travelling before I start looking for a job. I figure that I probably will not have time to do that once I've started working. I would like to thank everyone who has made my year at the university one of the most memorable times of my life. Cheers!

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