Sports Management (BA Hons)

Sports management student on placement.

Study mode

Placement or Fast-Track Placement


4 Years (Placement)
3 Years (Fast-Track Placement)


Oxstalls, Gloucester

Check out our plans for a new sports park at our Oxstalls campus. These breathtaking facilities will include two all-weather pitches, dedicated pitches for rugby, hockey and football, a cricket pavilion and sports hall.

Horse racing

Get a head start through sporting placements.

Malawi Commonwealth Games team at Oxstalls
Students at business simulation event

Develop skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry. Gain experience through professional placements. Students have recently worked for Paragon Events in London, Gullivers Sports Travel as well as for sports businesses in the USA and New Zealand.

The commercial sports sector is fast-moving. This course reflects its diversity, focusing on developing your skills for employability. Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry.

In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life community sports initiatives. Choose modules to match your interests and career goals.  You could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.

You’ll gain industry insights on field trips with recent excursions including sporting venues such as Cheltenham Racecourse (home to the Cheltenham Festival, our yearly horse-racing event that welcomes around 250,000 visitors each year), Gloucester Rugby Club, the Principality Stadium in Cardiff and St Pierre Marriot Hotel and Country Club, among Europe's premier golfing venues.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Aspire's Indoor Tennis Centre and Sports Park and Star Trac.

Study style

Develop your critical and creative thinking in interactive lectures and seminars. You will take part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects. 

Course modules

Take a look at the course map for a breakdown of modules that you'll study to complete the course. Some modules are compulsory, but in some cases you can also choose modules which interest you from outside your core area of study.

Entry requirements

Tariff information for 2018 entry

104 tariff points

Typical offers

BCC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.

2018 UCAS tariff table

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.

International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Business, Hospitality and Tourism and Integrated Programme.

Grade C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.

Check your UCAS tariff points

If you are unsure whether your predicted grades will carry enough points to study the course, we can help. Whether you’re taking A levels or BTECs, Access courses or anything else the tariff calculator will let you know whether you currently have the grades and advise on what to do next.


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 4 years placementCN6F
BA (Hons) - 3 years fast-track placementNC26


Management careers for:

  • Sports venues or facilities
  • Sports marketing agencies
  • Professional sports clubs
  • Sports events companies
  • Local authorities sports development
  • Sport and leisure resorts

Profile photo of Sean White

Student Focus

Sean White

I managed Team Malawi in preparation for the Commonwealth Games.

I managed Team Malawi’s activities while they were at the university training for the Commonwealth Games. It was incredible. It’s made me realise that if I challenge myself, I can do it. I couldn’t believe how much training they do. It’s opened my eyes to the area of sports development. I might pursue this in learning. I enjoy every part of my degree. We cover so much. It’s like a business management degree focused on sports events. I did a placement at American Golf. We have guest lecturers from industry. We get treated as individuals.

Placement information

Andrew Shelton, Graduate.

"The vast number of placements was simply outstanding." Andrew Shelton, Graduate

Placement type:

12-Month, Compulsory


12 months, full-time (minimum 35 hours per week)


Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.

Visa requirements:

If carrying out a placement abroad, there may be a visa requirement.

Financial arrangements:

On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting

Placement support:

You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on

Profile photo of John Humphreys

Staff Profile

John Humphreys

“My time in the sports and leisure industry has been incredibly varied and fulfilling. I’ve worked on world-class sports events in Scotland’s dynamic capital city, and I’ve helped to transform leisure venues for the Edinburgh Festival Fringe. I’ve also worked with the Institute of Sport and Recreation Management to support and develop professional colleagues. The international aspects of my job are particular highlights for me, especially my role as Erasmus coordinator in supporting and promoting student and staff exchange with other European universities. In 2013 I also climbed Mount Kilimanjaro in Tanzania, which had been a longstanding ambition for me.”

Male preparing to enter swimming pool

Graduate a step ahead with sports industry placements

Students have undertaken year-long placements with Exeter City Football Club, Paragon Events in London, Active Connections, Play Gloucestershire, Malvern District Council and UNIversal Sport. These are essential for preparing you for a successful career.

Take part in field trips to sporting venues

During a tour to Cheltenham Racecourse this year, students met with the  regional director of the Jockey Club to learn about why diversification of activities, such as branching out to run music and comedy events, is essential for a venue's sustainability.

Overview of seated are at the Growth Hub

Networking opportunities with sports businesses

With Gloucestershire's business 'Growth Hub' situated at our Oxstalls campus, you'll have the contacts and support you need to grow your ideas into a business venture. Conferences, business breakfasts and skills workshops provide opportunities to meet high profile sportspeople such as Sir Steve Redgrave.

Contact us

Find out more about our courses

Call +44 (0)3330 141414