Develop skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry. Gain experience through professional placements. Students have recently worked for Paragon Events in London, Gullivers Sports Travel as well as for sports businesses in the USA and New Zealand.
The commercial sports sector is fast-moving. This course reflects its diversity, focusing on developing your skills for employability. Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry.
In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life community sports initiatives. Choose modules to match your interests and career goals. You could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.
You’ll gain industry insights on field trips with recent excursions including sporting venues such as Cheltenham Racecourse (home to the Cheltenham Festival, our yearly horse-racing event that welcomes around 250,000 visitors each year), Gloucester Rugby Club, the Principality Stadium in Cardiff and St Pierre Marriot Hotel and Country Club, among Europe's premier golfing venues.
You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Aspire's Indoor Tennis Centre and Sports Park and Star Trac.
Develop your critical and creative thinking in interactive lectures and seminars. You will take part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects.
Tariff information for 2018 entry
104 tariff points
BCC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
2018 UCAS tariff table
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.
International Students: Please see the full details of entry requirements in your country.
If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Business, Hospitality and Tourism and Integrated Programme.
Grade C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application.
Please email our admissions team for further information.
Check your UCAS tariff points
If you are unsure whether your predicted grades will carry enough points to study the course, we can help. Whether you’re taking A levels or BTECs, Access courses or anything else the tariff calculator will let you know whether you currently have the grades and advise on what to do next.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|BA (Hons) - 4 years placement||CN6F|
|BA (Hons) - 3 years fast-track placement||NC26|
Management careers for:
- Sports venues or facilities
- Sports marketing agencies
- Professional sports clubs
- Sports events companies
- Local authorities sports development
- Sport and leisure resorts
I managed Team Malawi in preparation for the Commonwealth Games.
I managed Team Malawi’s activities while they were at the university training for the Commonwealth Games. It was incredible. It’s made me realise that if I challenge myself, I can do it. I couldn’t believe how much training they do. It’s opened my eyes to the area of sports development. I might pursue this in learning. I enjoy every part of my degree. We cover so much. It’s like a business management degree focused on sports events. I did a placement at American Golf. We have guest lecturers from industry. We get treated as individuals.
“My time in the sports and leisure industry has been incredibly varied and fulfilling. I’ve worked on world-class sports events in Scotland’s dynamic capital city, and I’ve helped to transform leisure venues for the Edinburgh Festival Fringe. I’ve also worked with the Institute of Sport and Recreation Management to support and develop professional colleagues. The international aspects of my job are particular highlights for me, especially my role as Erasmus coordinator in supporting and promoting student and staff exchange with other European universities. In 2013 I also climbed Mount Kilimanjaro in Tanzania, which had been a longstanding ambition for me.”
Graduate a step ahead with sports industry placements
Students have undertaken year-long placements with Exeter City Football Club, Paragon Events in London, Active Connections, Play Gloucestershire, Malvern District Council and UNIversal Sport. These are essential for preparing you for a successful career.
Take part in field trips to sporting venues
During a tour to Cheltenham Racecourse this year, students met with the regional director of the Jockey Club to learn about why diversification of activities, such as branching out to run music and comedy events, is essential for a venue's sustainability.
Networking opportunities with sports businesses
With Gloucestershire's business 'Growth Hub' situated at our Oxstalls campus, you'll have the contacts and support you need to grow your ideas into a business venture. Conferences, business breakfasts and skills workshops provide opportunities to meet high profile sportspeople such as Sir Steve Redgrave.