BSc Internet Systems Development
BSc Internet Systems Development
It was during his time assisting the Student Union in 2008 that University of Gloucestershire graduate Ben Richardson became dissatisfied with the poor quality of university merchandise and decided to do something about it.
Utilising a background in clothing manufacture and distribution along with a belief that students deserve a product that they could be proud of, Ben formed the University Outfitters. Combining classic British tailoring and American College style, University Outfitters creates timelessly appealing garments using the highest quality fabrics while retaining an ethically and environmentally sound construction.
After creating the business model, sourcing the funding and tackling the marketing, promotion and distribution of the product, Ben managed the chain from factory to consumer and ensured an increased and constant revenue stream for the Student Union.
Now the official merchandisers for the University of Gloucestershire, the success of www.glos-shop.co.uk/ , overwhelmingly positive reception from the students and 400% increase in sales means the University Outfitters are in negotiations to roll out to other universities across the country.
Alongside his success with The University Outfitters, Ben has also taken on the role as Director of Marketing for Bristol-based action sports e-commerce websites www.freestylextreme.com and www.brokenscene.com.
With his own passion for action sports and knowledge of youth-orientated lifestyle pursuits he has helped FreestyleXtreme grow at a phenomenal rate and become one of Europe’s most popular destinations for action sports clothing brands.