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Zhu, J. L. and Charles Chi Cui (2005), “Consumers' Desire for Unique Products and Choice of Shopping Destinations. Chinese Cultural Characteristics: Collectivism, Individualism or In-between? Evidence from a Materialism Research of Chinese Young-adult Consumers”, (competitive paper), proceedings of 34th European Marketing Academy Conference (EMAC) 2005 (University of Bocconi, Milan).
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