Staff Profiles: Dr. Stuart Hanmer-Lloyd

Dr. Stuart Hanmer-Lloyd

Staff Profile: Dr. Stuart Hanmer-Lloyd
Reader

Dr. Stuart Hanmer-Lloyd

Dr. Stuart Hanmer-Lloyd

Reader

Marketing, Events and Hospitality

After years of consultancy, research and teaching Stuart still finds Marketing a fascinating subject. Whether working for Heinz or the Blood Donor Service the marketing task often remains one of attracting new customers or retaining existing ones.

Biography

Stuart enjoys researching customers and markets so that decisions are evidence-based, sprinkling some creativity around the strategy formulation and implementation stages. Stuart currently does this through his research in Green Marketing and Political Marketing as well as teaching marketing to students and professionals. Stuart is very proud to have recently been made an Honorary Fellow and Lifetime Member of his professional body, The Academy of Marketing, "in recognition of extraordinary and distinguished service to Marketing". Stuart also plays tennis for his County and is a 13 Handicap golfer!

Publications

More publications from Dr. Stuart Hanmer-Lloyd can be found in the Research Repository.

Thesis Supervision