Staff Profiles: Rayelle Pentland-Smith

Rayelle Pentland-Smith

Staff Profile: Rayelle Pentland-Smith
Senior Lecturer in Marketing and Business Strategy

Rayelle Pentland-Smith

Rayelle Pentland-Smith

Senior Lecturer in Marketing and Business Strategy

Business and Enterprise Management

Rayelle is a senior lecturer in Marketing and Business strategy as well as an active practitioner in technology marketing consultancy. Her teaching focuses on International Marketing, Business and Marketing Strategy.

  • Telephone: +44 (0)1242 714467

Biography

Rayelle has a professional background in corporate marketing and sales management in the semiconductor manufacturing industry followed by owning her own UK business. Her speciality areas of international marketing and strategy are informed through business experience as well as a USA undergraduate degee in International Marketing and an MBA from Bath University. She works part-time for the university while maintaining a small consultancy practice.

Qualifications

Award Title Institution Date
BSc Business Administration - International Business and Marketing Mankato State University (now) Minnesota State University Mankato, USA 1985
MBA Masters in Business Administration University of Bath 2000
PGCert Post Graduate Certificate in Academic Practice University of Gloucestershire 2014

Membership of professional bodies

Fellow of Higher Education Academy

Teaching and research

Teaching

My teaching draws on my 30 years of experience in the business world to create a practical, real-life approach to learning.

Level

Undergraduate, Postgraduate

External responsibilities

Consultancy in technology based market development

Subjects for media interviews

International marketing

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