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Digital Marketer Integrated Degree Apprenticeship

Gain a prestigious BA (Hons) degree underpinned by the knowledge and expertise to execute successful digital campaigns.​

​​​​​​​​​​​​​​​​​​​​​On this apprenticeship, learners will develop the knowledge and expertise required to create digital campaigns that enhance customer engagement and drive sales.

As digital media evolves and becomes ever more complex, our Digital Marketer Degree Apprenticeship is equipping learners with the skills to design and implement effective digital marketing campaigns.

Designed for talented career entrants and those looking to develop their skills in this fast-evolving field, this apprenticeship gives learners a solid grounding in all aspects of digital and social media marketing. The programme is delivered over three years, with learners achieving a BA (Hons) in Digital Marketing Degree Apprenticehip upon successful completion.​ 

​Study style​

Modules are delivered through block learning and apprentices submit assessments before beginning the next block of study. Learners will work on live marketing challenges, connecting products, services and brands to customers. Real-world case studies offer the opportunity to build expertise while simulations based on live marketing campaigns with UK and international brands provide practical experience. Learners will complete a cumpulsory end point assessment.​

​Career options​

  • Digital Marketing Executive
  • Digital Marketing Account Executive
  • e-Commerce marketing manager
  • Digital Campaign Manager
  • Social Media Specialist
  • Digital Marketing Lead

​Industry links

Learners will build their knowledge and experience by working with industry leaders. They will also hear from a range of industry experts at guest lectures throughout the course.

​Learn from lecturers who have worked in industry for SuperDry, Citigroup, SHS Drinks and other national and international brands. Modules may include live briefs which allow learners to work with a brand on a current markeing problem or opportunity.


Students have worked with Harley Davidson, SLG Brands, Santader, Virgin Media, National Association of Cider Makers, Cheltenham Racecourse and many more local and regional brands.

Entry requirements

Individual employers will set the selection / entry criteria. To be eligible to study for a degree, typically candidates will have achieved grade 4/C or above in at least five GCSEs including English and Maths, and at least two A levels or equivalent Level 3 qualifications. Candidates may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing.

Business students  

Learner engagement focus

There is an emphasis on real-world challenges and workplace application throughout the assessments. This means our teaching approach is focused on learner engagement in activities and tasks rather than formal lectures. Many assessments focus on the learner's own organisations or industry, meaning they are able to use their new skills to have an immediate impact on business performance.

Students in Consumer Behaviour lab  

Industry-leading tools

In addition to industry-leading tools such as Hootsuite and Google analytics, learners will have a access to the Consumer Behaviour Lab for conducting qualitative research. This will provide you with the chance to create research-led campaigns and intiatives for your organisation and/or module assignments.​​​

Make an enquiry​

If you want to know more, please complete the form below and a member of our team will contact you.

Contact us

Find out more about our apprenticeships.

Call +44 (0)1242 715 498​​​