Modules are delivered through block learning and apprentices submit assessments before beginning the next block of study. Learners will work on live marketing challenges, connecting products, services and brands to customers. Real-world case studies offer the opportunity to build expertise while simulations based on live marketing campaigns with UK and international brands provide practical experience. Learners will complete a cumpulsory end point assessment.
- Digital Marketing Executive
- Digital Marketing Account Executive
- e-Commerce marketing manager
- Digital Campaign Manager
- Social Media Specialist
- Digital Marketing Lead
Learners will build their knowledge and experience by working with industry leaders. They will also hear from a range of industry experts at guest lectures throughout the course.
Learn from lecturers who have worked in industry for SuperDry, Citigroup, SHS Drinks and other national and international brands. Modules may include live briefs which allow learners to work with a brand on a current markeing problem or opportunity.
Students have worked with Harley Davidson, SLG Brands, Santader, Virgin Media, National Association of Cider Makers, Cheltenham Racecourse and many more local and regional brands.
Individual employers will set the selection / entry criteria. To be eligible to study for a degree, typically candidates will have achieved grade 4/C or above in at least five GCSEs including English and Maths, and at least two A levels or equivalent Level 3 qualifications. Candidates may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing.