Rockatek worked with a GAINS coach to develop a new, dynamic business strategy. Following this support, they exceeded their revenue targets for Year 2 by more than 60%.
Established in December 2016, Rockatek was the brainchild of Jim Crowley, Dan Crowley and Dan Minett-Smith. All three are Chartered Mechanical Engineers and they decided to set up the business when their former employer closed its plant in Tewkesbury. Their consultancy business offers expert services in design, technical analysis and testing.
As with all new businesses, developing a client base was their biggest hurdle to overcome. Moreover, in classic start up style, each of the new directors did everything in the new business, with little coordination or specialism of roles. They realised that they needed advice on how to build a solid business strategy and sales story for their business.
After registration and initial diagnosis, the GAINS programme provided them with the chance to interview three GAINS registered coaches. They eventually selected Debbie Bird to be their coach.
All three directors quickly involved themselves in the coaching sessions, taking on board the advice and coaching provided by Debbie to develop their business techniques and to build a new dynamic business strategy.
One of the earliest lessons was that in order to become a cohesive business and able to grow, they needed to identify specialist roles for each director. Once that discipline was in place, Debbie encouraged them to move away from a 'take anything on at any price' approach and instead develop a sales model and charge for their services as a company and a business.
Initially they were fearful of losing business and putting off new clients. However, what followed was rapid growth from existing clients, acquisition of new business and new market entry. They exceeded their challenging revenue targets for Year 2 by more than 60%, and have recently recruited two new staff.
"We are all really happy now where the business is going. My advice to anyone thinking about using the service is go into this with an open mind and work hard with your coach through the early stages, it will pay huge dividends!"
Jim Crowley, Rockatek