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BA (Hons)

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What is Advertising BA (Hons)?

From big conceptual ideas across digital, social, tv and print, to creative strategies, art direction, copywriting and brand storytelling – you’ll learn the practical, hands-on skills needed to make it as a successful advertising creative, and graduate with a portfolio full of original ideas and an enviable black book of industry contacts.

Our award-winning lecturers have worked at some of the biggest agency networks, including McCann, Havas, Saatchi&Saatchi and Lowe to name a few, and with big name clients including Nike, Disney, Superdry, Coca-Cola and Aston Martin. Often sitting on creative award juries, they know what’s needed to go into a great advertising campaign, and are here to mentor, support and challenge you to work as a professional creative from day one.

Study style

You’ll be encouraged to make yourself at home in our creative studio and Mac suite within the Design Centre, working alongside graphic, fashion, interior and product designers. You’ll have access to the industry-standard software you would expect in the creative department of an agency, and learn vital technical skills through a range of practical workshops to enhance your abilities in both digital and graphic design, moving image, art direction and photography.

You’ll benefit from an enviable roster of international advertising agency partners, all with providing a mixture of live briefs, agency visits, book crits and more. Whether it’s Channel 4’s in-house creative agency, 4Creative, the home of good works, Karmarama, or the UK’s biggest advertising agency, AMVBBDO, you’ll be exposed to the best agencies the world has to offer from the first year of the course.

Get Advertising BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don’t always tell the whole story), we make offers following an interview instead of using tariff points.

      You will need to have, or be studying for, a NQF level 3 qualification – that’s A-level/BTEC/Welsh Baccalaureate or equivalent.

      Once you apply, we will invite you to interview so we can decide whether to make you an offer.

      Check out our Interview Guide to learn what to expect and help you prepare.

    • English and Maths Grade 4/C in GCSE (or equivalent) are normally required.

Course modules


Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2021 Park, Cheltenham N561 £9,250 £14,700
Sep 2022 Park, Cheltenham N561

Possible careers

Graduates from this course can go on to work as:

  • Advertising Creative
  • Art Director
  • Copywriter
  • Social Media Content Producer
  • Creative Planner
  • Account Manager
  • Marketing Manager
  • Brand Manager

Industry links

Agencies like Saatchi&Saatchi, The Red Brick Road, Ogilvy, BBH and Havas have all set creative briefs, and opened the boardroom door for students to pitch their campaign ideas. From live briefs to industry award briefs and more, you’ll be working in advertising before you work in advertising!

Study on a course with excellent resources

The learning resources for this course scored 100% satisfaction in the National Student Survey 2019.

Student giving a presentation of their design work

Learn from expert staff

Our course is ranked equal 10th for high-quality staff/lectures according to the THE Student Experience Survey 2018.

Advertising students in the boardroom discussing a drink product
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Design Studies - Student Voice - NSS 2020

Our Design Studies courses rank top 25 in the UK for student voice according to the National Student Survey 2020.

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Marketing - Assessment and Feedback - NSS 2020

Our Marketing courses rank 9th in the UK for assessment and feedback according to the National Student Survey 2020.

Trips and experiences

Employability is is at the heart of our course. You’ll follow in the footsteps of past award-winning students, exhibiting your work at the D&AD New Blood exhibition in Shoreditch, and networking with two decades of graduates who are now working in agencies. You’ll showcase your final year work at this exciting event and meet, greet and network with the UK ad industry’s biggest talents. You’ll also meet key industry contacts who provide placement and work opportunities at some of the UK’s leading creative advertising agencies.

"We won a YCN creative award"

“We exhibited our work at D&AD’s New Blood Exhibition, won a YCN creative award and got snapped up by London agency Byte, the UK’s fastest growing ad agency, before we’d even graduated. Now we’re working on integrated campaigns for a load of well-known brands on out-of-home campaigns, infeed and stories on social media, and AR creative too! We wouldn’t have been able to achieve half of what we have if it wasn’t for the course.”

Sam Turner & Jacob Briggs, Creatives at Byte London

Students looking at their printed advertisement design

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