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Digital Marketer Apprenticeship BA (Hons)

What is Digital Marketer Apprenticeship BA (Hons)?

As digital media evolves and becomes ever more complex, our Digital Marketer Degree Apprenticeship is equipping learners with the skills to design and implement effective digital marketing campaigns.

Designed for talented career entrants and those looking to develop their skills in this fast-evolving field, this apprenticeship gives learners a solid grounding in all aspects of digital and social media marketing. The programme is delivered over three years, with learners achieving a BA (Hons) in Digital Marketing degree apprenticehip upon successful completion. Learners will complete a cumpulsory end point assessment.

Study style

Modules are delivered through block learning and apprentices submit assessments before beginning the next block of study. Learners will work on live marketing challenges, connecting products, services and brands to customers. Real-world case studies offer the opportunity to build expertise while simulations working on live marketing campaigns with UK and international brands give you practical experience.

Register your interest in Digital Marketer Apprenticeship BA (Hons)

Course modules


Fees and costs

Please contact the business team to discuss fees for this course. when studying a course at the University of Gloucestershire.

Possible careers

• Digital Marketing Executive
• Digital Marketing Account Executive
• e-Commerce Marketing Manager
• Digital Campaign Manager
• Social Media Specialist
• Digital Marketing Lead

Industry links

Learners will build their industry knowledge and experience by working with industry leaders. Hear from a range of industry experts at guest lectures throughout the course.

Learn from lectuers who have worked in industry for SuperDry, Citigroup, SHS Drinks and other national and international brands. Modules may include live briefs which allow learners to work with a brand on a current markeing problem or opportunity. Students have worked with Harley Davidson, SLG Brands, Santader, Virgin Media, National Association of Cider Makers, Cheltenham Racecourse and many more local and regional brands.

Real-world challenges

There is an emphasis on real-world challenges and workplace application throughout the assessments. This means our teaching approach is focused on learner engagement in activities and tasks rather than formal lectures. Many assessments focus on the learner’s own organisations or industry, meaning they are able to use their new skills to have an immediate impact on business performance.

Two Digital marketer students writing on a white board

Access to industry-leading tools

In addition to industry leading tools such as Hootsuite and Google analytics, learners will have a access to the Consumer Behavior Lab for conducting qualitative research. Conduct research-led campaigns and intiatives for the learner’s organisation and/or module assignments. Wired for quality sound and video recording, hire costs for similar facilities can be several hundred pounds.

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