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You’ll learn the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. On the course, you’ll explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year.
You’ll hear from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide.
You’ll learn through a mix of lectures, seminars, group work and presentations, working on live marketing challenges, connecting products, services and brands to customers. You can specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. You’ll learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world.
Real-world application is embedded throughout your learning and you’ll work on live marketing challenges with UK and international brands such as Disney, IMI and CapGemini. You’ll have plenty of work placement opportunities. Previous students have worked for companies such as Warner Bros and BMW.