You’ll learn to design effective marketing solutions for real-world campaigns. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment before specialising your degree to your interests, following a suggested course stream or choosing your own combination of modules.
Our graduates have gone on to work for leading firms including Rolls Royce, Nationwide, Virgin Media and Disney. Follow our ‘Make it’
programme to become a skilled marketing professional.
You can decide which area you’ll specialise in. Our digital stream develops your appreciation for emerging digital environments and resources such as social media. You’ll learn to create and deliver marketing strategies. Our management stream builds your understanding of marketing and its importance within the context of wider business organisations.
Whichever options you choose, you’ll learn practical, digital employment skills and develop key entrepreneurial knowledge with support from business professionals, start-ups, mentors, and other entrepreneurs.
After graduating you’ll be eligible to apply for an Associate Membership of the Chartered Institute of Marketing recognised by all major employers.