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BA (Hons)

What is Marketing BA (Hons)?

You’ll learn to design effective marketing solutions for real-world campaigns. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment before specialising your degree to your interests, following a suggested course stream or choosing your own combination of modules.

Our graduates have gone on to work for leading firms including Rolls Royce, Nationwide, Virgin Media and Disney. Follow our ‘Make it’
programme to become a skilled marketing professional.

Study style

You can decide which area you’ll specialise in. Our digital stream develops your appreciation for emerging digital environments and resources such as social media. You’ll learn to create and deliver marketing strategies. Our management stream builds your understanding of marketing and its importance within the context of wider business organisations.

Whichever options you choose, you’ll learn practical, digital employment skills and develop key entrepreneurial knowledge with support from business professionals, start-ups, mentors, and other entrepreneurs.

After graduating you’ll be eligible to apply for an Associate Membership of the Chartered Institute of Marketing recognised by all major employers.



Get Marketing BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • 112 tariff points (calculate your points at

      Your points must include at least 2 A Levels, BTEC or equivalent qualifications, for example:
      BBC at A levels, DMM at BTEC or use a combination of qualifications to achieve the required tariff.

      If your course has a fast-track option that you’re applying to, you’ll also need to pass an entry interview.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants though the entry requirements still apply.

      Some courses require several years of working experiences in the relevant industry.

    • English and Maths Grade 4/C in GCSE (or equivalent) are normally required.

Course modules


Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2021 Oxstalls, Gloucester N502 £9,250 £14,700
Sep 2022 Oxstalls, Gloucester N502

Possible careers

Graduates from this course can go on to work as:

  • Social Media Manager
  • Digital Marketing Manager
  • Digital Acquisition Manager
  • Digital Marketing Executive
  • E-commerce Marketing Manager
  • Digital Marketing Officer
  • Digital Communications Analyst
  • Digital Analyst.

Industry links

Our strong connections to the marketing industry mean you’ll build your industry knowledge and experience by working alongside industry leaders.

You’ll hear from a range of industry experts at guest lectures throughout your course.

Gain real-world experience on a placement year

You’ll have the opportunity to do a 1 year placement in year 3 and work on live projects with real businesses, before coming back to complete your degree in year 4.

A young lady listening to a man whilst seated in a booth

Why the University of Gloucestershire?

You’ll have access to technology such as body scanners and the facilities in our consumer behaviour lab, which will equip you to operate at the cutting-edge of modern marketing practices. You’ll become well versed in Social Media Analytics and BrandPRO, world-leading marketing simulation software, and focus on the innovative management of virtual online stores.

Park campus

Get ahead with extra-curricular Skills

In addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only will you graduate with a degree in marketing, with exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

Student on Business and Marketing Management course on placement at Vodafone
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Business, Management and Marketing - Feedback - Guardian University Guide 2021

Our Business, Management and Marketing Courses rank in the UK top 15 for feedback, according to the Guardian University Guide 2021.

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Marketing - Organisation and Management - NSS 2020

Our Marketing courses ranked top 20 in the UK for organisation and management according to the National Student Survey 2020.


You’ll have the opportunity to do a 1 year placement in year 3 before coming back to complete your degree in year 4.

"To inspire and encourage the next generation motivates me"

“I have always loved retail and following my MA worked as a buyer in the fashion industry. Returning to academia I was integral in the implementation of entrepreneurship within fashion, textile and business modules. To be able to inspire and encourage the next generation motivates me to lecture and engage with students.”

Rachel Vieira, Academic Subject Leader: Marketing, Events and Hospitality

Lecturer and student laughing

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