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Postgraduate research

Marketing, Events and Law


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What is Marketing, Events and Law PhD?

As a postgraduate researcher, you’re able to draw on a wide range of expertise from more than 50 academic staff.

You’ll be supported by a supervisory team with expertise in your subject and/or research approach. A research degree will open the door to work in full-time research or teaching, or provide a greater understanding of professional practice.

Our specialisms are consumer culture and identity, digital environments, destination marketing and sustainable tourism.

Study style

There is a strong applied research focus and particular interests in: enterprise and productivity human resources and leadership, management accounting, financial management, as well as marketing and consumer behaviour.

We may also be able to offer you effective supervision for cross-disciplinary projects that link to engineering technology, computing, education and health.

You’ll receive updates on opportunities to participate in training offered through other universities and bodies. You’re also encouraged to attend national and international academic conferences in the latter stages of your research to present your ideas, and receive feedback at such events.





Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Apr 2021 Off-campus - Bielefeld GmbH, Germany £6,433 £10,276
May 2021 Off-campus - Bielefeld GmbH, Germany £6,433 £10,276
May 2021 Off-campus - Munich, Germany £6,433 £10,276
Oct 2021 Distance Learning £3,333 £6,667
Feb 2022 Distance Learning £3,333 £6,667
Oct 2022 Distance Learning
Feb 2023 Distance Learning

Industry links

Our PhD programme is a member of the ‘European Doctoral Association in Management and Business Administration’ (EDAMBA), alongside other internationally recognised doctoral providers. Our robust and active PhD programme means that doctoral researchers ‘ whether full-time or part-time ‘ join a group of over 125 candidates involved in driving new knowledge and professional practice forward.

Make the most of publication opportunities

We foster publication opportunities, where, with the help of your supervisors, you may want to submit journal articles as part of your researcher development.

A student sitting on a chair reading

"Philippa is a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located."

“With over 25 years of retail and academic experience, Philippa has a range of journal and book publications, over 20 doctoral completions and a similar number of examinations. Her research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with a number of retailers, manufacturers and marketing agencies as a consultant.”

Dr. Philippa Ward, Reader in Services Marketing