Advertising (BA Hons)

Examples of student work demonstrating the type of projects you will work on.

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3 Years (Full-Time)
4 Years (Integrated Foundation Stage)


Park, Cheltenham

From big conceptual ideas across digital, social, tv and print, to creative strategies, art direction, copywriting and brand storytelling, you’ll learn the practical, hands-on skills needed to make it as a successful advertising creative, and graduate with a portfolio full of original ideas and an enviable black book of industry contacts.

Our award-winning lecturers have worked at some of the biggest agency networks, including McCann, Havas, Saatchi&Saatchi and Lowe to name a few, and with big name clients including Nike, Disney, Superdry, Coca-Cola and Aston Martin. Often sitting on creative award juries, they know what’s needed to go into a great advertising campaign, and are here to mentor, support and challenge you to work as a professional creative from day one.

The learning resources for this course scored 100% satisfaction in the National Student Survey 2019.

Get Advertising course updates and hear more about studying with us.

Study style

You’ll be encouraged to make yourself at home in our creative studio and Mac suite within the Design Centre, working alongside graphic, fashion, interior and product designers. You’ll have access to the industry-standard software you would expect in the creative department of an agency, and learn vital technical skills through a range of practical workshops to enhance your abilities in both digital and graphic design, moving image, art direction and photography.

Course modules

You'll study a variety of modules from 'Advertising Language' to 'Video Storytelling'.

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

Tariff information for 2020 entry

Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don't always tell the whole story), we invite all applicants to interview. Your suitability for the course is assessed and we will confirm your place after we've had a chance to meet you, if we feel you are a good fit. As well as unconditional offers for the right applicants, we make conditional offers based on your achieving certain grades in your A-levels or BTEC qualifications.

Check out our Interview Guide to learn what to expect and help you prepare.

This course is available with an integrated foundation stage to help you prepare.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
Please contact our admissions team if you have a question.

Because the creative advertising industry attracts a variety of students, we would like to see a range of creative work from your previous school/college, or creative work that you do outside of the classroom.

Work can include creative Instagram accounts that you run, photographs, design work, moving image and video work, sketchbooks (including story boards and show reels) as well as written work, which can be creative or academic – from short stories, poems, and songs you may have written to essays, articles and journalism, too!


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeN561
BA (Hons) - 4 years integrated foundation stageN562


  • Advertising Creative
  • Art Director
  • Copywriter
  • Social Media Content Producer
  • Creative Planner
  • Account Manager
  • Marketing Manager
  • Brand Manager

Photo of advertising students

Student Focus

An award-winning course for award-winning students

2019 was a record-breaking year for the BA Advertising course, with students winning a host of of the top industry awards, with just under half of third year students being awarded top prizes for creativity and creative advertising.

Dylan Radnor-Williams and Annabel Bexfield, Lucy Donagh scooped a prestigious D&AD pencil each, whilst Sam Turner, Jacob Briggs, Lucy Donagh, and Iona Bruton received YCN awards for their ‘outstanding creative responses to the industry-set creative briefs.” Iona also received a prestigious Chip Shop Award, acknowledging her creativity without limits. Mary Kingcott won at this year’s Creative Conscience awards for her interactive sticker project “sticky issues”, along with 5 other students making the Creative Conscience shortlist!

Industry links

Employability is a focus of the Advertising BA (Hons) programme and is at the heart of our course.

Not only will you have the opportunity to follow in the footsteps of past award winning students, you’ll exhibit your work at the D&AD New Blood exhibition in Shoreditch, have a chance to network with 21 years’ worth of graduates who are now working in agencies, and meet key industry contacts who provide placement and work opportunities at some of the UK’s leading creative advertising agencies.

Ogilvy logo

International advertising agency partners

Students benefit from an enviable roster of international advertising agency partners, all with providing a mixture of live briefs, agency visits, book crits and more.

Whether it’s Channel 4’s in-house creative agency, 4Creative, the home of good works, Karmarama, or the UK’s biggest advertising agency, AMVBBDO, students are exposed to the best agencies the world has to offer from their first year of the course. Agencies like Saatchi&Saatchi, The Red Brick Road, Ogilvy, BBH and Havas have all set creative briefs, and opened the boardroom door for students to pitch their campaign ideas. From live briefs to industry award briefs and more, you’ll be working in advertising before you work in advertising!

Graduate advertising studnets working on laptops

Student success

“We exhibited our work at D&AD’s New Blood Exhibition, won a YCN creative award and got snapped up by London agency Byte, the UK’s fastest growing ad agency, before we’d even graduated. Now we’re working on integrated campaigns for a load of well-known brands on out of home campaigns, infeed and stories on social media, and AR creative too! We wouldn’t have been able to achieve half of what we have if it wasn’t for the course.”

Sam Turner & Jacob Briggs, Creatives at Byte London

Jacob and Syaza, student who won award

Visit D&AD’s New Blood exhibition

Showcase Showcase your final year work at this exciting event and meet, greet and network with the UK ad industry’s biggest talents, ready for your career.

School of Arts

Our School of Arts provides specialist studios with the latest industry technology so you can develop your creative talent. You will collaborate with other artists and designers and be inspired by practising professionals to refine your own authentic voice.

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