Advertising (BA Hons)

Examples of student work demonstrating the type of projects you will work on.

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3 Years (Full-Time)
4 Years (Integrated Foundation)


Park, Cheltenham

Develop the skills you need to create big advertising campaigns across digital, social, TV and print media, pitching your ideas in the boardrooms of the UK’s leading advertising agencies. Learn from lecturers who’ve worked for Nike, Disney and Superdry. You’ll meet professionals from big employers and show off your talent at D&AD’s New Blood exhibition, London.

Make yourself at home in our creative studio and Mac suite, complete with industry-standard Adobe CC software. We’ll support you to work as a professional from your first year, as you explore advertising’s role in the consumer world and practices that make it effective. Throughout this course you'll develop an understanding of the importance of building a strong brand identity and of innovation in the marketplace. You’ll develop skills in art direction and copywriting as well as photography, design and moving image.

The learning resources for this course scored 100% satisfaction in the National Student Survey 2019.

Working on live business briefs for agencies such as McCann, Ogilvy & Mather, Publicis and Saatchi &Saatchi, you’ll gain insights into agency working and professional experience; these agencies often open up their boardrooms for our students to pitch their creative campaigns. For many of our students, these projects have led to work placement opportunities and graduate jobs.

As part of our Creative Awards module in your final year, you could follow in the footsteps of many of our students who have won top international awards for their work. This includes the YCN Professional Awards, the Gold Award at the Roses Awards, Chip Shop Awards and the Shelf Awards. Two recent students won places in the highly-contested IPA Ad School, which led to jobs in top London agencies.

Our Advertising, Graphic Design, Fashion Design and Interior Design courses are located at our brand new Design Centre on our stunning Park campus in Cheltenham. Home to a variety of courses, students and professionals are brought together from a range of specialisms. Find out more about Park and see where you could be taking the first steps towards your career in advertising.

Get Advertising course updates and hear more about studying with us.

Study style

You’ll develop strategies and campaigns for a range of creative communications. You'll pitch your ideas in the boardrooms of leading advertising agencies. You’ll exhibit your work at industry exhibitions such as D&AD’s New Blood exhibition in London.

Course modules

You'll study a variety of modules from 'Advertising Language' to 'Video Storytelling'.

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

Tariff information for 2020 entry

Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don't always tell the whole story), we make offers following an interview instead of using tariff points.

You will need to have, or be studying for, a NQF level 3 qualification – that's A-level/BTEC/Welsh Baccalaureate or equivalent.

Once you apply, we will invite you to interview so we can decide whether to make you an offer.

Check out our Interview Guide to learn what to expect and help you prepare.

This course is available with an integrated foundation year to help you prepare.

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
Please contact our admissions team if you have a question.

We would like to see a variety of work from your previous school/college. This material can include drawings, photographs, design work, video (VHS or digital), sketchbooks (including story boards and show reels) as well as written work, which can be creative or academic, ranging from short stories and poems to essays and journalism.


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeN561
BA (Hons) - 4 years integrated foundationN562


  • Advertising director
  • Art director
  • Copywriter
  • Creative planner
  • Account manager
  • Advertising Creative
  • Marketing Manager
  • Brand Manager

Profile photo of Hannah Ballyn

Student Focus

Hannah Ballyn

I got a job at Saatchi & Saatchi X, just two weeks after graduating.

Now I’m an art director working on international campaigns. I credit my advertising degree for my achievements. The course is incredibly well connected with agencies in Cheltenham and London. We were treated as part of an agency and we got live briefs from businesses like Saatchi & Saatchi and Ogilvy. They used our creatives in their campaigns. I art directed our final show at New Blood. I developed so much confidence which made a huge difference to getting my job on graduation.

Industry links

Benefit from our close partnerships with prominent national and international agencies, such as AMV BBDO, Saatchi & Saatchi, Publicis, Ogilvy & Mather, Havas, Tangible, Prophecy Unlimited, Different Kettle Bristol and McCann. Experts from these organisations share their insights in lectures and offer work placements and opportunities.

Saatchi and Saatchi offices London

Work on live briefs for Saatchi & Saatchi

Saatchi & Saatchi, McCann, Ogilvy & Mather and Publicis open their boardroom door for students to pitch their creative campaign ideas, giving you the chance to work on live briefs. For many of our students, this has led to placements and graduate jobs.

Prize-winning poster from No More Lies campaign

Our students win national advertising awards

2018 saw Advertising (BA Hons) students Kate Hayhoe and Laura Box take first prize in The Creative Conscious Awards. In partnership with D&AD, these prestigious awards are set up to inspire creatives to apply their talents to socially valuable projects, promoting sustainability, freedom, social health and well-being.

Hayhoe and Box’s campaign, No More Lies, aims to put pressure on the Advertising Standards Authority to regulate political advertising in the same way as it regulates consumer-facing advertising.

Jacob and Syaza, student who won award

Visit D&AD’s New Blood exhibition

Showcase Showcase your final year work at this exciting event and meet, greet and network with the UK ad industry’s biggest talents, ready for your career.

School of Arts

Our School of Arts provides specialist studios with the latest industry technology so you can develop your creative talent. You will collaborate with other artists and designers and be inspired by practising professionals to refine your own authentic voice.

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