Digital Media (BA Hons)

Digital Media

BA (Hons)

Find your passion

"I've found my passion for self-expression and digital storytelling."

Read Tamara's story

Unique opportunities

Virtual reality theme park ride.

Curt specialises in video and photography. "It's incredibly enjoyable to specialise in something I love and am naturally good at!" What might your specialism be?.

Student Howard Berry and actor Brian Blessed.

Salsabila specialises in Visual Design and Animation. "My specialism allows me to be more imaginative and creative with my work - make the impossible possible!"

BT Sport's social media content editor, Leigh Moore.

Nathan specialises in Virtual Reality. "I'm drawn to VR because it's so different to everything else; it's a real mix of other disciplines."

Exceptional facilities

The space to explore web technologies, moving images, app development and emergent tech such as VR.

More info

Learn from the best in the industry

James Dalby

James Dalby

Academic Course Leader in Digital Media

"How do we prepare students for an ever-changing Digital Media industry - and for the jobs of the future - while remaining world-leaders in traditional communications? That's one of the most exciting things about what I do!

My field is the immersive industries; from a background in film cinematography, I'm now a VR-experience producer and a Transmedia architect, and as an academic I have published and spoken around the world about these fascinating new industries.

I'm incredibly proud of the fast-moving and adaptive course that we have developed here at UoG, where we use innovative and ground-breaking teaching workflows to prepare students for the industries of today, and the workplace of tomorrow!"

View School of Media staff profiles.

Emerge as a digital media professional

Follow your passion.

Course details

Students using an action camera.

Course outline

Prepare to join the largest and fastest-growing media industry in the world.

Our course is built upon employability. Designed in conjunction with experts at Google, our industry-facing curriculum means you’ll be learning and practicing the skills you’ll need to succeed from day one, including pitching to major international clients such as HyperX and Unilever from your first semester onwards.

The course provides you with a core set of established, fundamental skills before building on that with emergent technologies and platforms to give you a competitive employment advantage.

In the first year, you will be introduced to key industry areas such as web and app design, video production, photography, graphic design, VR, 3D CGI and audio design, and you will be refining these with regular industry-facing Sprint projects.

In your second year you will take these skills and experiences into collaborative projects, and you’ll be introduced to more emergent platforms such as immersive content, projection mapping, maker culture, and production for the 'Internet-of-Things'.

In your final year, you have a chance to specialise in your chosen area with close support from our award-winning tutors, all of whom continue to work in industry.

Alongside the core curriculum, you can also take advantage of our 'DMx' extra-curricular concept that provides ongoing access to real-world projects and industry links.

Our graduates have gone onto high-profile organisations including the BBC, Al Jazeera, Jungle Creations, Digital NRG, Sanctus, Queens Park Rangers, Mulberry and Peugeot, and our annual guest speaker list includes YouTube entrepreneurs Yogscast, graduate and founder of Entirety Labs Ross Silcocks, and Nataly Rios from Transmedia pioneers Conducttr.

The course also offers field trips to a range of European cities for cross-platform content production, as well as events such as Transmediale in Berlin, Ars Electronica in Linz, The Lumen Prize, and our annual free visit to the London Design Festival.

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Get Digital Media course updates and hear more about studying with us.

Study style

This course will introduce you to a wide range of established and emergent skills and technologies from day one.

Using proven industry concepts including Google’s ‘Design Sprint’ platform, you’ll begin with fast, agile developmental projects. You’ll also work with live briefs from international clients that are designed to help you become an adaptable, innovative and creative problem-solver.

Then through a process of guided practice, experimentation and specialism through your second year, you will complete the course with a large self-directed project and industry placement.

You’ll be assessed by coursework throughout the course. Assessment briefs are written to provide flexibility, and allow you to take a number of different creative approaches.

By the end of your second and third years, you’ll be invited to display your work in public-facing exhibitions, attended by industry professionals.

Course modules

Take a look at the course content for full details of all the modules you'll study on this course.

Industry links

Our staff are all contemporary practitioners and published in their fields, and have a wealth of contacts and experience within emergent media industries, including high-profile creative agencies, new-media and groundbreaking technology companies, film and production companies and elite sports teams.

Careers

  • Digital Content Producer
  • Social Influencer
  • Web Designer
  • Social Media Manager
  • Virtual Reality Producer
  • Podcaster
  • Digital Marketing Manager
  • Traditional Broadcast roles
  • UX Designer

Study mode

Full-Time or Part-Time

Length

3 Years (Full-Time)
4 Years (Placement)
4 Years (Integrated Foundation)

Campus

Park, Cheltenham

Entry requirements

Tariff information for 2020 entry

Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don't always tell the whole story), we make offers following an interview instead of using tariff points.

You will need to have, or be studying for, a NQF level 3 qualification – that's A-level/BTEC/Welsh Baccalaureate or equivalent.

Once you apply, we will invite you to interview so we can decide whether to make you an offer.

Check out our Interview Guide to learn what to expect and help you prepare.

This course is available with an integrated foundation year to help you prepare.

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
Please contact our admissions team if you have a question.

Fees

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS Codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeP314
BA (Hons) - 4 years placementP315
BA (Hons) - 4 years integrated foundationP316

School of Media

Our School of Media provides industry-standard, specialist facilities so you can develop your creative talent. Our studios and production spaces are an exciting place to work together with students from different subjects on creative projects.

This course looks amazing

How can I find out more?

Come and visit us

Our next campus visit day is on
Wednesday 25 March

Book now

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