Our events and tourism courses are in the UK top 10, and 3rd for graduate prospects (leisure, recreation and tourism) according to the Complete University Guide 2020.
Gain experience with major events organisations, specialising in business, sports, celebratory or music events and make the most of our unrivalled location in the festival county of Gloucestershire. You will learn from experienced events specialists and benefit from our partnerships with international events organisations such as Millbrook Venues, Concert Live and Silverstone. You’ll also get opportunities to gain international events experience with the possibility of going on an overseas field trip and work placement in the USA.
In your first year, you will establish core events management skills, after which you can tailor the course to match your interests and career goals. You can choose to specialise in one of our four specialisms - business, sports, celebratory or musical and cultural events - or shape your degree to focus on management areas such as events marketing or new product development. From your first year, you'll have the opportunity to run your own events. From product launches to arts festivals, wedding planning to creative event design, you'll develop your understanding of this multi-disciplinary sector.
You’ll use industry-standard software to design and deliver events for external clients, learning to manage events on all scales. You’ll undertake work experience each year with the option to spend a year in industry on the four-year sandwich course. Students have recently worked for Concert Live, Collection 26, the Natural History Museum, Silverstone, BMW, Sea Pines Resort (USA) and Gloucestershire-based Wychwood Music Festival.
You’ll be supported to develop an industry-facing portfolio of projects and experiences and you will graduate as a creative and entrepreneurial events professional.
Winners of the Student Event of the Year at the National Outdoor Event Association Awards - in recognition of a series of pop-up events that events students ran in conjunction with last year’s Cheltenham Jazz Festival. Read more here
This interactive course combines theory and practice to develop creativity – from problem solving and event design to management planning and pitching. You'll work in teams and independently to develop your professional expertise, ready for your career.
Take a look at the course content for full details of all the modules you'll study on this course.
Tariff information for 2020 entry
BCC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.
Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application.
Please contact our admissions team if you have a question.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|BA (Hons) - 3 years full-time||N824|
|BA (Hons) - 4 years placement||N820|
|BA (Hons) - 4 years integrated foundation stage||N825|
- Events management
- Events operations
- Festival management
- Wedding planner/celebratory events management
- Events account management
- Creative events design
I’m supporting the launch of the world’s first ever merchandising app for live music events on my placement with Concert Live in London.
We’re working in partnership with O2, Live Nation and Universal. I meet some of the coolest people in the industry. I recently met Sir Bob Geldof and Rick Astley at Rewind Festival. The experience at university is unbeatable. I’ve worked on so many events including Oxjam. Cheltenham is a great place to be for an events student as there are so many events and festivals. As a student, you get involved in everything!
We are a founding Member of the Association for Events Management Education and accredited by the Institute of Hospitality. Students are also able to access accredited Chartered Institute of Environmental Health training to complement their degree. With over 20 years’ event management experience, we have a wealth of industry connections. We work proactively to build links with the sector and open up industry opportunities for our students. Our links include: O2 Arena, Silverstone, BMW, Cheltenham Festivals, Cheltenham Town Hall, Concert Live, Marriot Hotels and Resorts (USA), Sea Pines Resorts (USA), Marketing Gloucester, Old Down Manor and Country Park, Wychwood Festival, IBM, Business Design Centre.
"As a cultural events manager I’ve had the privilege of working with many amazing performers and in a wealth of fabulous settings. I joined the university from Cheltenham Festivals where I was executive director of Cheltenham Literature Festival from 2005-2011. I’m immensely proud to have contributed to the legacy of one of the oldest and largest cultural events in the world. Whether at a beautiful historic location or in a purpose-built modern auditorium, bringing an event to life is challenging and rewarding in equal measure – there’s nothing like it!"
Work with major events organisations
Students have recently gained essential experience with Concert Live, Collection 26, the Natural History Museum, Silverstone, BMW, Sea Pines Resort (USA) and Gloucestershire-based Wychwood Music Festival.
Develop creative and entrepreneurial expertise
Design, developing and delivering events of all scales for external clients. Embedded in every year of study is the opportunity to get involved in live event production which means you will graduate with the skills that the industry is looking for.
Follow in the footsteps of award-winning graduates
Many of our graduates win awards for their events expertise. Recent graduate Olivia Mills won ‘Best Wedding Planner of the Year’ at the Bristol and Somerset Wedding Awards 2014.