Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers.
On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world.
The University of Gloucestershire School of Business and Technology has moved to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £18 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new School of Business and Technology and other developments with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing.
Access real-world business experiences and challenges. Learn from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will work on live marketing challenges with UK and international brands such as Disney, IMI and CapGemini.
A personal tutor to help you identify exciting new opportunities. Work placement opportunities give you for confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros and BMW. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working for companies such as British Airways.
As well as a mix of lectures, seminars, group work and presentations, you'll work on live marketing challenges, connecting products, services and brands to customers. Real world case studies offer you the opportunity to build your expertise while simulations working on live marketing campaigns with UK and international brands give you practical experience. You will have opportunities to work with leading businesses and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.
You'll study a variety of modules from 'Marketing Communications' to 'New Product and Brand Development'.
Take a look at the course content for full details of all the modules you'll study on this course.
Tariff information for 2020 entry
BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.
Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application.
Please contact our admissions team if you have a question.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|BA (Hons) - 3 years full-time||N56C|
|BA (Hons) - 4 years placement||N5P1|
- Digital marketing manager
- Head of creative
- Advertising manager
- Communications manager
- Brand manager
I did my placement year at British Airways. I’m now their campaign project manager. I get a real buzz from seeing campaigns reach global markets in my job.
My degree was hands on. We worked with real clients and lecturers weaved their industry experiences into teaching which made it really interesting. We did a lot of presentations. It gave me the confidence I needed to stand up in front of people. I have to do this a lot in my career. I love to travel. I always travel BA, one of the great perks!
"The vast number of placements was simply outstanding." Andrew Shelton, Graduate
12 months, full-time (minimum 35 hours per week)
Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.
If carrying out a placement abroad, there may be a visa requirement.
On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting firstname.lastname@example.org.
You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on email@example.com.
Build your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts such as Superdry at guest lectures throughout your course.
In addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a degree in marketing, advertising and branding, with exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.
Our graduates have gone on to work for leading firms in the UK and around the world, including Rolls Royce, Nationwide, Vodafone, Virgin Media, Disney and many others.
The School of Business and Technology is situated in a brand-new, state-of-the-art centre at our Oxstalls campus in Gloucester. The £18 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.