Marketing (BA) course map

Please note this course map is indicative of the structure of this course and may be subject to change.

Level 4

Level 5

Level 6

Module CATs
To complete your programme you must pass the following compulsory modules:
MS6101: Strategic Marketing 15
MS6106: Marketing Agency 15
MS6201: Campaign Planning 30
To complete your programme you must pass a minimum of 15 credits from the following:
MS6133: Dissertation 30
MS6199: Investigative study 15
Other modules that can be counted toward your programme include:
BM6102: Cultural Issues in Management 15
BM6173: Developing an Entrepreneurial Idea 30
MS6107: Brand Management 15
MS6108: Servicing Virtual Environments 15
MS6109: Loyalty and Communications 15
MS6401: Post Placement Project 15

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self contained, individual unit of study. The Module Descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course Maps and Module Descriptors from previous years can be found in the Course Resources Archive.