Marketing (BA Hons)

Graduate Ollie Carrier now working at Vodafone HQ in Newbury

Study mode



3 Years (Full-Time)
4 Years (Placement)
4 Years (Integrated Foundation Stage)


Oxstalls, Gloucester

Design effective marketing solutions for real-world campaigns, on a flexible programme that puts you in control of the topics you’ll study.

Upon graduating you will be eligible to apply for an Associate Membership of the Chartered Institute of Marketing recognised by all major employers.

Explore subjects such as customer behaviour, marketing principles and the global business environment before specialising your degree to your interests, following a suggested course stream or choosing your own combination of modules.

Specialise in digital

Our digital stream develops your appreciation for emerging digital environments and resources such as social media, as you use technology to create and deliver marketing strategies.

Specialise in management

Our management stream focuses on building your strategic understanding of marketing and its importance within the context of wider business organisations.

Whichever options you choose, you will learn practical, digital employment skills. You’ll develop key entrepreneurial knowledge with support from business professionals, start-ups, mentors, and other entrepreneurs.

Why the University of Gloucestershire?

You will have access to technology such as body scanners and the facilities in our consumer behaviour lab, which will equip you to operate at the cutting-edge of modern marketing practices. You will become well versed in Social Media Analytics and BrandPRO, world-leading marketing simulation software, and focus on the innovative management of virtual online stores.

Placement year

You will have the opportunity to do a 1 year placement in year 3 before coming back to complete your degree in year 4.

As well as placement opportunities, you will work on live projects with real businesses through The Growth Hub based at the School of Business. The £18 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the School of Business and see where you could be taking your next steps towards a career in marketing.

Get Marketing course updates and hear more about studying with us.

Course modules

You'll study a variety of modules from 'E-Business Concepts and Practice' to 'Social Media Channels'.

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

Tariff information for 2020 entry

112 tariff points

Not enough tariff points? This course is available with an integrated foundation stage to help you prepare.

Typical offers

BBC at A levels, BTEC DMM or use a combination of your qualifications to achieve the required tariff total.

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please contact our admissions team if you have a question.


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeN502
BA (Hons) - 4 years placementN503
BA (Hons) - 4 years integrated foundation stageN504


  • social media manager
  • digital marketing manager
  • digital acquisition manager
  • digital marketing executive
  • e-commerce marketing manager
  • digital marketing officer
  • digital communications analyst
  • digital analyst

Industry links

You'll build your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts at guest lectures throughout your course.

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Extra-curricular Skills

In addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only will you graduate with a degree in marketing, with exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.

Smiling student

Student Success

Our graduates have gone on to work for leading firms in the UK and around the world, including Rolls Royce, Nationwide, Vodafone, Virgin Media, Disney and many others.

Dan Germain, head of brand and creative at innocent

Our Community

The School of Business and Technology is situated in a brand-new, state-of-the-art centre at our Oxstalls campus in Gloucester. The £18 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.

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Cam Foundation - Communication, Advertising, Marketing The Chartered Institute of Marketing