Design effective marketing solutions for real-world campaigns, on a flexible programme that puts you in control of the topics you’ll study.
Upon graduating you will be eligible to apply for an Associate Membership of the Chartered Institute of Marketing recognised by all major employers.
Explore subjects such as customer behaviour, marketing principles and the global business environment before specialising your degree to your interests, following a suggested course stream or choosing your own combination of modules.
Specialise in digital
Our digital stream develops your appreciation for emerging digital environments and resources such as social media, as you use technology to create and deliver marketing strategies.
Specialise in management
Our management stream focuses on building your strategic understanding of marketing and its importance within the context of wider business organisations.
Whichever options you choose, you will learn practical, digital employment skills. You’ll develop key entrepreneurial knowledge with support from business professionals, start-ups, mentors, and other entrepreneurs.
Why the University of Gloucestershire?
You will have access to technology such as body scanners and the facilities in our consumer behaviour lab, which will equip you to operate at the cutting-edge of modern marketing practices. You will become well versed in Social Media Analytics and BrandPRO, world-leading marketing simulation software, and focus on the innovative management of virtual online stores.
You will have the opportunity to do a 1 year placement in year 3 before coming back to complete your degree in year 4.
As well as placement opportunities, you will work on live projects with real businesses through The Growth Hub, based at our brand-new-state-of-the-art home for the School of Business and Technology. Find out more about the £18 million development with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing!
You'll study a variety of modules from 'E-Business Concepts and Practice' to 'Social Media Channels'.
Take a look at the course content for full details of all the modules you'll study on this course.
Tariff information for 2020 entry
BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.
Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application.
Please contact our admissions team if you have a question.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|BA (Hons) - 3 years full-time||N502|
- social media manager
- digital marketing manager
- digital acquisition manager
- digital marketing executive
- e-commerce marketing manager
- digital marketing officer
- digital communications analyst
- digital analyst
What do I enjoy most about my job? I get to market Harry Potter and The Hobbit!
I did my placement at Warner Bros. I’m now Warner Bros.’ regional marketing executive for Deluxe Digital Film. I wouldn’t have got this job without the university. The placements team were absolutely amazing. They advertised jobs, did practice CVs and interviews. Our lecturers had worked for multi-national corporations. We met with big brands and came up with marketing solutions.
You'll build your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts at guest lectures throughout your course.
In addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only will you graduate with a degree in marketing, with exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.
Our graduates have gone on to work for leading firms in the UK and around the world, including Rolls Royce, Nationwide, Vodafone, Virgin Media, Disney and many others.
The School of Business and Technology is situated in a brand-new, state-of-the-art centre at our Oxstalls campus in Gloucester. The £18 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.