Product Design (BA Hons)

Product Design

BA (Hons)

Made for success

Make the most of our industry links to get an inside-out understanding of product design.

Read Laura's Story...

Get hands on

Unique opportunities to put your skills into practice.

Student working on a design.

Our students work on 'live projects'. Past clients include Superdry and IT Schools Africa.

A group of students in a Repair Cafe.

At our Repair Cafés, students fix broken items; not only do they develop their skills, they also keep items out of landfill.

Tom Hill

Internationally-renowned model-maker Tom Hill is part of our teaching team. Tom worked on the Star Wars and Judge Dredd films.

A Complete, Creative Environment

Inspiring spaces to design. Practical places to create.

More info...

Learn from the best in the industry

Dr. Michelle Williams

Dr. Michelle Williams

Academic Course Leader, Product Design

"I have worked in industry as a project leader, have a doctorate in design and have been an entrepreneur for 10 years.

I am dedicated to giving my students real-life experiences to create a design portfolio enabling them to become successful in the direction that they feel passionate about. For example, my first year students are designing a classroom for the British charity 'IT Schools Africa'. Superdry have also recently set my students a design project to gain an invaluable insight in branding and people's lifestyle choices. Imagine writing that on your CV after your first year in university."

At the Green Gown Awards 2017, Michelle was Highly Commended for her teaching.

Award winning

Meet student, Tom, winner of the 2018 New Designers Allermuir Associate Prize.

Course details

Students working in a Product Design workshop.

Course outline

Focus will be on aesthetics, form and branding to visualise and develop a product idea. You'll utilise a range of graphic skills, design techniques and digital technologies, turning ideas into visual forms. You'll also learn about design history and culture as well as marketing, management and user interaction design.

You will gain essential skills in iterative prototyping, fundamentals of technology, aesthetics, sustainable design and commercial awareness.

You'll have the opportunity to work for a year on a paid placement that counts as part of your studies with previous students working with companies such as Superdry and IT Schools Africa, designing classrooms in Malawi. The course has been designed to enable membership with the Institution of Engineering and Technology (IET) and the Institution of Engineering Designers (IED).

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Study style

You'll be assessed by coursework including portfolios of design work, product development, reporting and documentation, presentations and exhibitions. This will take place in our dedicated studios, computer labs and workshop area. You will get to grips with equipment such as laser cutters, 3D printers and CNC equipment as well as using software like Adobe CC and Solidworks. Our students also get to exhibit their work twice a year, giving practitioners the opportunity to talent scout soon-to-be graduates.

Course modules

Take a look at the course map for a breakdown of modules that you'll study to complete the course.

Andrew Shelton, Graduate.

"The vast number of placements was simply outstanding." Andrew Shelton, Graduate

Placement information

Placement type:

12-Month, Optional


12 months, full-time (minimum 35 hours per week)


Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.

Visa requirements:

If carrying out a placement abroad, there may be a visa requirement.

Financial arrangements:

On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting

Placement support:

You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on

Industry links

Students exhibit and sell their work annually to gain commercial and entrepreneurial experience. You will also have the opportunity to work on live projects as well as completing work experience. As well as working with Superdry and IT Schools Africa, our students have gained valuable insight from guest lecturers such as Patrick Jordan, Business Psychologist for clients such as Apple Computers, Ferrari and EA Sports. There's also the opportunity to get involved with the prestigious Cheltenham Design Festival and the Repair Café.


  • Product designer
  • Industrial designer
  • Design engineer
  • Furniture designer
  • Packaging designer
  • Model-maker

Study mode

Full-Time or Placement


3 Years (Full-Time)
4 Years (Placement)


Park, Cheltenham

Entry requirements

Tariff information for 2019 entry*

112 tariff points

Typical offers

BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.

2019 UCAS tariff table

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.

International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Art, Design and Media, International Year One Art, Design and Media and Undergraduate Degree with International Foundation.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.

* Selection by portfolio and interview


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS Codes

UCAS codes available for this subject
BA (Hons) - 3 years full-timeW240
BA (Hons) - 4 years placementW241

This course looks amazing

How can I find out more?

Come and visit us on an Open Day

Our next undergraduate open days are on
Friday 21 and Saturday 22 June 2019

Book now

Can't wait? Book a campus visit (next date: Wednesday 10 July).

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