Sport Business Management (BA Hons)

Sport Business Management student on placement.

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4 Years (Placement)
3 Years (Fast-Track with Placement)
4 Years (Fast-Track with Integrated Foundation Stage and Placement)


Oxstalls, Gloucester

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Develop skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry. Gain experience through professional placements. Students have recently worked for Ironman UK, Gloucestershire FA, Mark Johnston Racing, Gullivers Sports Travel as well as for sports businesses in the USA, Australia and New Zealand.

The commercial sports sector is fast-moving. This course reflects its diversity, focusing on developing your skills for employability. Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry.

In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life sports events. Choose modules to match your interests and career goals.  You could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.

You’ll gain industry insights on field trips with recent excursions including sporting venues such as Cheltenham Racecourse (home to the Cheltenham Festival, our yearly horse-racing event that welcomes around 250,000 visitors each year), Gloucester Rugby Club, the Principality Stadium in Cardiff and St Pierre Marriot Hotel and Country Club, among Europe's premier golfing venues.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Cricket South Africa, Severn Stars Professional Netball Team, Gloucester Rugby and Aspire Sport and Cultural Trust.

Get Sport Business Management course updates and hear more about studying with us.

Study style

Develop your critical and creative thinking in interactive lectures and seminars. You will take part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects. 

Course modules

You'll study a variety of modules like 'Sports Management'.

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

Tariff information for 2020 entry

112 tariff points

Not enough tariff points? This course is available with an integrated foundation stage to help you prepare.

Typical offers

BBC at A levels, BTEC DMM or use a combination of your qualifications to achieve the required tariff total.

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.

International Students: Please see the full details of entry requirements in your country.

Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please contact our admissions team if you have a question.


See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
BA (Hons) - 4 years placementN871
BA (Hons) - 3 years fast-track with placementN870
BA (Hons) - 4 years fast-track with integrated foundation stage and placementN872


Management careers for:

  • Sports venues or facilities
  • Sports marketing agencies
  • Professional sports clubs
  • Sports events companies
  • Local authorities sports development
  • Sport and leisure resorts
  • Sport Tour Operators
  • Sport Development Agencies

Sports Business Management student on placement

Student Focus

Fee Cragg

This course really does give you the best of both worlds, combining a shared love of sport with relevant business management topics. You have such a wide option of modules to choose from that you can steer your career path in any direction. I have been able to take what I have learnt in the classroom into a professional environment whilst on placement with IRONMAN as their Branding Manager for the UK and Ireland. My placement gave me invaluable industrial experience and was my first taste of a career that I can envisage myself in for many years.

Placement information

Andrew Shelton, Graduate.

"The vast number of placements was simply outstanding." Andrew Shelton, Graduate

Placement type:

12-Month, Compulsory


12 months, full-time (minimum 35 hours per week)


Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.

Visa requirements:

If carrying out a placement abroad, there may be a visa requirement.

Financial arrangements:

On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting

Placement support:

You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on

Profile photo of John Humphreys

Staff Profile

John Humphreys

“My time in the sports and leisure industry has been incredibly varied and fulfilling. I’ve worked on world-class sports events in Scotland’s dynamic capital city, and I’ve helped to transform leisure venues for the Edinburgh Festival Fringe. I’ve also worked with the Institute of Sport and Recreation Management to support and develop professional colleagues. The international aspects of my job are particular highlights for me, especially my role as Erasmus coordinator in supporting and promoting student and staff exchange with other European universities. In 2013 I also climbed Mount Kilimanjaro in Tanzania, which had been a longstanding ambition for me.”

Male preparing to enter swimming pool

Graduate a step ahead with sports industry placements

Students have undertaken year-long placements with Exeter City Football Club, Paragon Events in London, Active Connections, Play Gloucestershire, Malvern District Council and UNIversal Sport. These are essential for preparing you for a successful career.

Cheltenham horse racing

Take part in field trips to sporting venues

During a tour to Cheltenham Racecourse this year, students met with the  regional director of the Jockey Club to learn about why diversification of activities, such as branching out to run music and comedy events, is essential for a venue's sustainability.

Overview of seated are at the Growth Hub

Networking opportunities with sports businesses

With Gloucestershire's business 'Growth Hub' situated at our Oxstalls campus, you'll have the contacts and support you need to grow your ideas into a business venture. Conferences, business breakfasts and skills workshops provide opportunities to meet high profile sportspeople such as Sir Steve Redgrave.

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