Staff Profiles: Sam Copland

Sam Copland

Staff Profile: Sam Copland
Lecturer in Marketing

Sam Copland

Sam Copland

Lecturer in Marketing

Marketing, Events and Law

With an industry career that spans 20 years, I love storytelling in all forms (except musicals), and believe that great storytelling is at the heart of any brilliant marketing department.


Over a 20 year career the scope of the projects I have worked on has meant I have a high level of expertise in SEO, PPC, Social media advertising, UX measurement, CRM integration and digital content creation. I have developed VR and embedded 360 content using emerging technologies.Analysis of business trends, consumer behaviour and emerging technologies is a major part of my work.


2017 THE Leadership and Management Award (Outstanding Marketing/Coomunications Team)

2016 HEIST Gold (best UG student recruitment initiative) and Bronze (best website)

Emerging retailer Oracle Retail week 2010

Teaching and research


Digital Marketing


Campaign Planning

Creative Marketing


Undergraduate, Postgraduate

External responsibilities

Subjects for media interviews

Digital marketing, campaign planning, digital assistants and chatbots.

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