Staff Profiles: Carl Halford

Carl Halford staff profile

Staff Profile: Carl Halford
Academic Course Leader for Advertising

Carl Halford staff profile

Carl Halford

Academic Course Leader for Advertising


With over a decades' worth of experience as a creative advertising art director I have worked at some of biggest ad agencies on campaigns for some of the world's most well-known brands.


As a creative I have worked for some of the biggest agencies and brands in the business, and have successfully art-directed my way across traditional, integrated, experiential and digital campaigns. I’m one of those rare types who understand the difference between ideas and execution, and teach students that their work must not only grab the audience's attention, but also keep it.


Award Title Institution Date
BA (Hons) Creative Digital Media Worcester University 2007
MA Creative Advertising Falmouth University 2009
PGCert Academic Practice University of Gloucestershire 2017

Membership of professional bodies


Teaching and research


I teach across a variety of modules including An Introduction to Advertising, Advertising Language, Advertising Design and Art Direction and Integrated Advertising.



External responsibilities

Subjects for media interviews

Creative Advertising, TV Advertising, Graphic Design, Advertising Language, Creative Strategy, Typography, Digital Advertising, Creative Futures

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