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Ben Ford

Lecturer in Psychology

I am a lecturer in Psychology, and you’ll find me teaching across all the psychology courses here at University of Gloucestershire. My research areas are gambling behaviour and social cognition. I like to use a range of methods including cognitive experiments, eye-tracking, and EEG.


I completed my BSc in Psychology and went on to become a teacher in primary schools. Then, I went back to study an MSc in Cognitive Neuroscience before embarking on a PhD. Following a stint in the Bristol Hub for Gambling Harms Research, I joined University of Gloucestershire as a lecturer in May 2023.


  • PhD Psychology & Neuroscience, Edge Hill University, 2024
  • PGCHE Teaching and Learning in Higher Education, Edge Hill University, 2022
  • MSc Cognitive Neuroscience, Aston University, 2019
  • PGCE Primary and Early Years, Bath Spa University, 2014
  • BSc (Hons) Psychology, University of Portsmouth, 2011


Fellow of the Higher Education Academy

Teaching & Research


I teach across various modules including cognitive and biological psychology, as well as more specific topics like addictive behaviours and health psychology.


I have two main topics of research: gambling behaviour and social cognition.

Gambling behaviour is fascinating because of the complex interplay between motivations, biases, predispositions, game features and social norms. For some players, gambling can cause significant harm to their relationships, psychological and physical health and to them financially. As well as understanding gambling behaviour from a cognitive perspective, I wish to understand how we can influence the various factors to alleviate and alleviate and prevent harmful outcomes.

Social cognition, particularly Perspective Taking, incorporates fundamental cognitive processes that are widely used in our everyday lives. For instance, it requires a separation between the self and other-person, the selection of the most relevant perspective, and then judgements and decisions to be made about the state of the world from our own or the other person’s point-of-view. I like to manipulate social features and see what impact it has on the underlying cognitive processes so that we can develop much better theories about how social cognition works in different contexts.


More publications from Ben Ford can be found in the Research Repository.