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Carl Halford

Lecturer In Advertising

With over a decades' worth of experience as a creative advertising art director I have worked at some of biggest ad agencies on campaigns for some of the world's most well-known brands. Chevron icon


As a creative I have worked for some of the biggest agencies and brands in the business, and have successfully art-directed my way across traditional, integrated, experiential and digital campaigns. I’m one of those rare types who understand the difference between ideas and execution, and teach students that their work must not only grab the audience’s attention, but also keep it.


  • BA (Hons): Creative Digital Media, Worcester University, 2007
  • MA: Creative Advertising, Falmouth University, 2009
  • PGCert: Academic Practice, University of Gloucestershire, 2017

Membership of professional bodies


Teaching & Research


I teach across a variety of modules including An Introduction to Advertising, Advertising Language, Advertising Design and Art Direction and Integrated Advertising.