Staff Profiles: Dr. Don Parker

Don Parker

Staff Profile: Dr. Don Parker
Academic Subject Leader for Design

Don Parker

Dr. Don Parker

Academic Subject Leader for Design


Don has been a designer for nearly 25 years, working on posters and campaigns for movies and TV shows including Moulin Rouge and Die Another Day. He is passionate about being creative and sharing that enthusiasm with my students.


Don has studied and worked in graphic design, illustration, advertising, marketing and communications and has worked internationally as a designer and educator. His doctorate on advertising and consumer behaviour theory, drew conceptually and directly on advertising practice in its investigation of the effects on advertisers and consumers at the same time. He is currently looking to support PhD candidates researching into graphic design, advertising, marketing and communications with an emphasis on PAR (Practice as Research) in Design.


Award Title Institution Date
PhD A Study of the Macro to Micro Process of Persuasion for Advertising in Context Towards a Meso-Dominant Logic Model of Consumer Behaviour USW, School of Business 2014
BA (Hons) Graphic Design (Illustration) Exeter College of Art and Design 1992

Teaching and research


Don is Academic Course Leader for Graphic Design and Visual Communication. He teaches the practice and theory of graphic design, advertising, marketing and marketing communications.


Undergraduate, Postgraduate


My research interests include, practice in advertising, design, film and consmer behaviour, mixed research methodologies that explore the behaviour of actors in a technological consumer culture, and how people respond to consumer cultures. I am currently seeking PhD candidates to work with me in these areas and am happy to discuss potential projects, please contact me at

External responsibilities

Subjects for media interviews

Graphic design, Illustration, Advertising and Marketing and communications.

We kindly ask that media contacts wishing to speak to this member of staff do so through the University press office:

External examining

Advertising (BA) at London College of Communication 

Digital Media (BA) at the University of Hull