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Postgraduate taught

Global Business Administration (Marketing Intelligence and Big Data) MBA

University of Gloucestershire

What is Global Business Administration (Marketing Intelligence and Big Data) MBA?

This flagship two-year Global MBA offers you the opportunity to immerse yourself in the world of business, engaging with some of the most contemporary challenges faced by global business leaders.

Supported by our Global Leadership Development Programme and 12 month industry placement, you will be offered the opportunity to develop the most in-demand skills needed to confront the challenges and unlock the opportunities of a dynamic and unpredictable economic environment. You’ll also explore significant issues including business resilience and crisis management as a key part of the course.

The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making.

Modules unique to this specialism include:

  • Marketing intelligence and big data
  • Strategic international marketing

This applied MBA will provide you with the knowledge foundations of business before offering the unique opportunity to specialise in your chosen industrial field, allowing the flexibility to shape your study based on your career aspirations. It is designed to develop creative, flexible and aspirational leaders of industry.

You will be immersed in fundamental business principles. These core foundations of business integrate cross-cutting themes relating to the global challenges shaping today’s business environment, including technological change, the global political and economic context, social and demographic change and environmental crisis.

Study style

Modules combine a mix of case studies, applied practical learning and real-world applications, supporting you to develop the fundamental skills needed as a future a global business leader. All learners will be supported in applying for a competitive year long industry placement to develop their management capabilities, and maximise their career potential.

You will have a number of opportunities to personalise your programme, with our unique specialisation model and a range of options to engage with industry during your second year. Students will be challenged to think creatively and deliver novel solutions to complex business problems. To enable this, unique assessments have been built into modules that involve practical work-related assignment such as the ‘client-consultant scenario’.

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Entry requirements

    • A 2:2 honours degree or equivalent, or a comparable professional qualification and ideally a minimum of two years management / supervisory experience. Applicants with significant work experience but without a formal Level 6 qualification will also be considered.

    • We will consider a comparable professional or postgraduate qualification

    • International students need IELTS 6.0 overall (with a minimum of 5.5 in any other component) or equivalent

Course modules

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Fees and costs

Students usually support themselves through the postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at moneyadvice@glos.ac.uk or call 01242 714535.

UoG graduates receive up to 20% off postgraduate tuition fees. Terms apply.

Start date Location Course code Total Fee (UK) Total Fee (international)
Jan 2024 Oxstalls, Gloucester £10,550 £16,560
Sep 2024 Oxstalls, Gloucester £11,350 £17,800
Jan 2025 Oxstalls, Gloucester £11,350 £17,800
Sep 2025 Oxstalls, Gloucester TBC TBC
Jan 2026 Oxstalls, Gloucester TBC TBC

Ready to apply?

Possible careers

  • Project Manager
  • Entrepreneur or Business Start-up
  • Human Resource Manager
  • Senior Business Leader
  • Business Analyst
  • Management Consultant
  • Financial Services Analyst
  • Wealth Manager.

A globally focused MBA

A unique MBA offering with the opportunity to specialize in some of the most in demand industry areas including cyber-governance, healthcare leadership and financial services to maximise your career potential and gain valuable industry focused skills. You’ll also have the opportunity to engage with a year-long industry placement in industry.

Established links to business and industry

We are well connected to business and industry through not only the Growth Hub and LEP but lecturers own personal relationships and past experience in industry. Most lecturers in the business school have worked in their specialist area in industry and academia or continue to still do both. We ensure we bring this experience as well as guest lecturers and projects into campus for you to experience.

Endless possibilities with a master’s degree

Increase your pay potential, specialise in the subject you love, or pursue your passion and switch careers.

UoG students can benefit from an alumni discount. Receive 20% discount on your postgraduate tuition fees as a 2022 UoG graduate.

Discover your next step.

Association to Advance Collegiate Schools of Business

Gloucestershire Business School is a member of AACSB International Association to Advance Collegiate Schools of Business.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

Placements

Placement opportunities of up to 12 months of full-time work experience relevant to your field of study are available as part of this programme. During this time, you’ll develop an independent portfolio of work to demonstrate:

  • leading inquiry
  • investigative skills
  • research skills
  • identifying problem areas
  • accurate application of theory to problem solving.

You’ll apply learning in real-time and independently evidences professional skills in presenting solutions orally and in written report formats.

This 12-month work-placement is embedded within the course and will allow you to practically apply knowledge within the industry and further develop skills and personal employability.

Placements could be with an external employer, or follow a self-employed/start-up enterprise route.

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