Communications, PR and the Media (MA)

Now is the perfect time to gain the extra qualifications and knowledge to get ahead in the UK PR and communications sector – a 2016 report by the Public Relations and Communications Association (PRCA) demonstrated that the industry is worth £12.9bn, over £3bn more than previous figures in 2013.

Learning from lecturers who have worked with the likes of WWF, HSBC and Fred Perry, you’ll develop the expertise you need to create communications campaigns across digital, social, TV and print media.

Prestigious PR Agencies, 10Yetis and Radioactive , offer paid internships in semester two to fit around students’ studies. The experience, knowledge and network gained through internships can prove invaluable in the employment market. Applications for the internships will be jointly handled by the agencies and teaching staff on the course.

Video-making, copywriting and more are taught alongside the strategic planning skills that are needed to succeed in the modern workplace, a combination that makes this course ideally suited to ambitious young professionals keen to get ahead in their chosen career.

You will have access to facilities described by the Broadcast Journalism Training Council as among the very best in the country – our Media Centre includes professional-standard film, TV, music and news studios as well as editing suites, Mac equipment and production galleries.

As well as benefitting from our lecturers’ professional experience and contacts, you can gain insight from our large network of alumni, with former students returning for guest lectures covering many subjects including celebrity, sport, agency, and NGOs.

Course modules

  • Strategic communications: develop rigorous project management’s skills and explore the role of intuitive versus analytical approaches to decision making.
  • Content creation: acquire the practical skills required to create content which engages and inspires action.
  • Stunts, campaigns, and crises: critically reflect on the success, implementation and ethics of these mediums. 
  • Sports and celebrity communications: analyse the evolution and growth of social media influencers.
  • Major project: undertake a public relations and/or academic project exploring an area of personal interest.

Get Communications, PR and the Media course updates and hear more about studying with us.

Study style

This degree is very hands-on, including a lot of practical learning supported by a strong spine of academic theory.

Course modules

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

  • At least a 2.2 honours degree or equivalent in a relevant subject
  • We will consider a comparable professional or postgraduate qualification
  • Applicants without a bachelors degree but with significant industry experience in areas including, but not limited to, journalism, marketing, and teaching are encouraged to apply
  • EU and international students need a minimum IELTS 6.5 overall, 6.0 minimum in each component


See the further details of tuition fees when studying a course at the University of Gloucestershire.


  • PR Executive
  • Communications Executive
  • Copywriter
  • Social Media Executive
  • Account Manager

Meet the Lecturer

Discover more about your course by visiting the university to speak with one of our lecturers. Learn about the modules, teaching style and the modes of assessment by speaking to our experts, and get a feel for the facilities you'll be using. Visit our Meet the Lecturer page to find out more and book your place.

Industry links

Our staff have professional experience in the communications industry. Lecturers have worked for top agencies such as Blue Rubicon which created #ThisGirlCan, and our list of tutors also includes the former editor of celebrity magazine, Star and the former senior communications manager at international environmental charity Earthwatch.

Profile photo of Malcolm Bradbrook

Staff Profile

Malcolm Bradbrook

My 20 year career has been spent mostly in journalism - as a reporter, video journalist, news editor, and digital content manager. I have also worked as a senior communications manager for an international environmental NGO. Now I write for newspapers, websites and magazines in the journalism field and am also a bespoke content creator for commercial clients.


Gain the skills to join an industry worth £12.9bn in the UK*

*Public Relations and Communications Association (PRCA) report, 2016


Get prepared for life in agencies, in-house communications teams or as a freelancer.

Gain the extra qualifications and knowledge to get ahead in the UK PR and communications sector and discover what it takes to create award-winning communications campaigns.

lecturer helping student

Be taught by active communications professionals who have worked with some of the biggest global brands.

Benefit from our lecturers’ professional experience and contacts, you will gain insight from our large network of alumni, with former students returning for guest lectures covering many subjects, including celebrity, sport, agency and NGOs.

School of Media

Our School of Media provides industry-standard, specialist facilities so you can develop your creative talent. Our studios and production spaces are an exciting place to work together with students from different subjects on creative projects.

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