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Dr Charbel Azar

Senior Lecturer In Business Management

Experienced academic and practitioner in project management, executive education, and organisational change. Passionate about adult learning, professional development, and applied research in adaptability, customer delight, and innovation across education and business contexts.

Biography

Dr Charbel Azar is a senior academic and learning facilitator specialising in project management, executive education, and organisational development. With over 15 years of international experience across industry and higher education, he brings a unique blend of academic rigour and practical insight to his work.

Charbel’s research interests include change adaptability, customer and student delight, and the people side of projects. He has led large-scale curriculum innovations, delivered executive programmes for corporate and government partners, and designed immersive learning simulations for business schools in the UK and the Middle East.

Charbel is passionate about experiential learning and supporting learners in building capabilities that transfer into real-world impact. He also acts as an external consultant for leadership development and digital transformation projects.

At the University, he teaches and supervises across postgraduate programmes, while contributing to the scholarship of teaching and learning through research, workshops, and cross-institutional collaborations.

Qualifications

Doctor of Business Administration (DBA). Title: Customer Delight in Continuing Education: An Empirical Study of Alumni and Learners’ Perceptions

University of Bradford, 2024

Master of Business Administration (MBA)

American University of Beirut, 2004

Accreditation

  • APM Project Management Qualification (PMQ®), 2025
  • Certified Management and Business Educator (CMBE®), 2024
  • Certified Change Management Professional (CCMP®), 2022
  • Professional Scrum Master I (PSMI®), 2022
  • Prince2® Practitioner, 2017
  • Scheduling Professional (PMI-SP®), 2013
  • Project Management Office Certified (PMOC®), 2012
  • Risk Management Professional (PMI-RMP®), 2011
  • Certified Management Accountant (CMA®), 2007
  • Project Management Professional (PMP®), 2007

Teaching & Research

Teaching

I teach across postgraduate and executive programmes in areas including project management, organisational change, research methods, and professional practice. My approach blends experiential learning, flipped classrooms, and real-world simulations to engage adult learners and foster critical thinking, adaptability, and workplace transferability of knowledge and skills.

Research

My research explores the human side of business and education, with a particular focus on adaptability, behavioural change, and stakeholder delight. I am currently developing a validated model to measure Adaptability Quotient (AQ) in individuals navigating change.

My doctoral research investigated drivers of customer delight in continuing education, linking emotional engagement with learner loyalty. I also explore how soft skills, project leadership, and organisational culture impact performance and transformation.

My work blends academic rigour with practical application, aiming to support institutions and professionals in building resilience, innovation, and meaningful connections in complex and evolving environments.